Alquema takes today’s woman on a cross-cultural journey of self-discovery and self-expression to find her own unique style. We spent the day with Alquema on a lookbook shoot and creating some e-commerce imagery.
Lookbooks are great fun – playing around with different styles of images with the model and letting her do her thing. The photographer cranks up the music and the two of them work together to create some great shots!
As well as the lookbook shoot, we shot some e-commerce imagery, ideal for selling garments on a website. This allows the client to see how the items will look when worn. We shoot these from three different angles to show off every aspect of the clothing.
From all the hundreds of shots taken on the day, the client chooses a selection of their favourites which we then edit. Making sure the colours are true to the product, no tags are showing and so on.