Angus & Coote Lookbook Photography
Love is in the air…
Established in 1895, Angus & Coote are one of Australia’s leading jewellery companies. With an esteemed reputation for high-quality designs, they have been serving generations of Australians for over 100 years. Their extensive range of gorgeous pieces is constantly expanding and their Valentine’s Day collection is utterly beautiful.
Angus & Coote came to SKUvantage for some lookbook photography for their Valentine’s Day catalogue. For this shoot, Angus & Coote had one very specific image in mind – two lovers looking into each other’s eyes, on a rooftop, at sunset. However, photoshoots outdoors are riddled with uncertainties including unpredictable weather, wind, poor lighting and other extraneous factors. At SKUvantage, our photographers are extremely talented and were confident that they would be able to achieve that specific image without having to leave the studio. This required Angus & Coote to supply the background, and our photographers to superimpose an image onto it. The SKUvantage photographers have years of experience in the industry, and used their knowledge of light architecture to create the perfect image.
Here at SKUvantage, we are always open to clients coming into the studio and participating in their photoshoots. For this particular photoshoot, representatives from Angus & Coote were present to observe and make adjustments as the shoot took place.
Once the photography was completed, the editing process began. This was the most crucial part of the entire project, as the image had to look realistic. The editors at SKUvantage are absolutely brilliant and have years of experience in the field. Paying particular attention to the way the lighting flared into the background, the proportion and the colours, our editors succeeded in creating the desired image. Scroll to the bottom of the page to see the before and after images.
More images were shot and edited from different angles with a plain white background and different props, as according to the style guide submitted by Angus & Coote in their brief.
Lookbook photography is the perfect photography method to engage with customers. It is exceptional at conveying feelings and emotions, in this case feelings about love for Valentine’s Day. This is particularly useful when there is a specific target audience as it sends a direct message to those consumers.