Great copywriting is essential for your online channels, but it can often be overlooked when planning a product launch or website refresh. It really shouldn’t! At SKUvantage, we offer a professional copywriting service with industry-specific teams who are highly skilled at creating persuasive content. A well written description is a huge factor in turning readers into customers and should be customised for each channel.
We recently worked with Woolworths on their new Grocery Bundles, an exciting addition to their online shopping experience. Bundles are specially selected groups of everyday items you would purchase online or in store. SKUvantage worked with Woolworths on the photography and editing of images for both the Bulk Saver Bundles (multi-buys to save money on frequently used items) and Lifestyle Bundles (complementary grocery items available in one click). As always, an image speaks a thousand words but why not add a great, easily searchable, value adding description as well? The online team at Woolworths provided us with a list of bundles that needed attention grabbing, fresh product descriptions and our copywriting team got to work! For this project, the team was instructed to create unique long descriptions and search words to perfectly capture the products.
The SKUvantage custom copywriting service is competitively priced with fast turnarounds and tailored to your unique products. As well as assisting Woolworths with getting the best, most up-to-date content and SEO with their Bundles launch, we have created descriptive content for leading swimwear, lingerie, fashion, pharmacy products and even farming equipment. Take a look at some of our expert copywriting here, and get in touch to find out more.