Having gathered over 20,000 products worth of content to support the launch of the Coles web site, SKUvantage has been further recently selected SKUvantage to update product images and data across the full range for its Grocery Home Shopping web site. This provides a great opportunity for suppliers to commission additional content and an extended data set directly from SKUvantage to feed into this project, which can then also be shared with other retailers.
This new service in Australia has created the opportunity for suppliers and retailers to provide high quality images and product content to consumers. Using SKUvantage, suppliers can now more easily control the content, branding and messaging presented about their products over digital and traditional channels..
Whilst images are generally available through existing agencies, SKUvantage additionally provides the crucial element of structured, consistent and accurate product data. This is delivered to the best international standards to enable consumers to make informed choices in selecting the products they need. The important component of product data makes web sites more useable, increases basket size and empowers multi-channel shopping.
Product content commissioned by suppliers through SKUvantage is syndicated for free to retailers in a format that makes it easy for retailers to leverage on their web sites, marketing media and shopping channels. Great product content and data especially helps suppliers capitalise on the rapidly growing consumer behaviour of research and purchase both online and using a mobile device.
SKUvantage is already working with a number of retailers and suppliers to provide a vehicle to deliver better product content to consumers. If you are a supplier wanting to have content syndicated, or a retailer needing to receive free content and would like to know more, please contact Daniel Roberts at SKUvantage on email@example.com
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