Consider the maths…
For every 1000 products you will have:
- At least 4 images of at least 3 different sizes with metadata.
- Approximately 10-100 attributes and values with metadata (excluding the supply chain data).
- Short and long copy.
- Videos and animation.
This all adds up to a whole lot of information. Up to 100,000 pieces of data have to be acquired, structured, checked and published for every 1000 products, or 10,000,000 pieces of data for every 100,000 products. All this data requires a whole lot of management.
The process of production is an effort in itself, with photographers, stylists, models, graphic designers, copywriters, video editors, camera operators, lighting specialists, workflow managers, data entry personnel, data managers, PIM software managers, production managers, assemblers, assistants and more. This all amounts to a major exercise – something that retailers often have little skill in. Managing the whole process is a huge headache in itself. We know, we’ve been there.
Our job is to take this headache away from you, allowing you to focus on the things that you are good at, such as ranging, buying, marketing and trading. Contact us now to see how we can help you.