Hanes Ghost Mannequin Photography
Hanes is a well-known American brand with a wide range of clothing, hosiery, bras and underwear to flatter all shapes and sizes. Designed for both comfort and style, Hanes’ wide assortment of bras include both wirefree and underwire styles to provide each individual with the look, lift, fit and support they desire. Hanes underwear is produced with breathable, soft fabric for ultimate comfort, and is available in a range of prints and colours.
Hanes approached SKUvantage about completing some ghost mannequin photography of their bra and underwear range. Ghost mannequin photography is an excellent method of showing how the products look on a person, without using a physical model. Instead of a model, the products are photographed on a mannequin, and the mannequin is edited out of the picture. This process is particularly cost-effective and has a relatively quick turnaround time.
For this shoot, Hanes sent over a range of their bras and underwear to be photographed. Some of the items had cutouts, mesh or lace detailing, which made the job a little tricky. Luckily our team of photographers here at SKUvantage are experts in ghost mannequin photography, and knew exactly how to adjust the lighting and shading to create the perfect images. Our editors then worked their magic to create the final images.