We’ve worked with Sabatini many times in the past, mostly on fashion and lookbook shoots, so it was nice for us to get a chance show them our skills in homeware photography too. Sabatini’s reputation centres around a Made in New Zealand philosophy with each garment hand cut, hand linked and hand finished for quality in leading edge knit design. By focussing on the different item’s details, we highlighted the quality of their knitwork and the glorious colours.
Sabatini asked us to shoot their cushions and throws so they could be fed onto the David Jones website. A lot of our clients feed into David Jones, so we’re familiar with their style guides and specifications. With all the soft objects in the studio, it’s hard not to just lay them out and take a short nap, but sadly there was work to do. To capture the throw we photographed it folded it up and then spread out to show potential buyers how it will look when used in different ways. Hopefully, through this they can imagine it draped over their sofa or bed and get a feel of how soft the tassels are. With cushions, it is slightly simpler for a customer to image the item in their home. To give them everything they need to make a purchasing decision we shot the full cushion and then close ups too.