Irving & Powell’s distinct brand of utilitarian men and women’s clothing just launched this summer! We were lucky enough to get a first look at the garments by working on a model shoot with them. Irving & Powell take their inspiration from the good things in life, with natural fabrics that can last a lifetime. On their website, they list their favourite things – everything from good coffee to salty beach skin to relaxing in bed at night.
A fun time was had by everyone on the day of the shoot itself, from the photographer to the models to the assistant steaming the clothes as the shoot went on. The male and female model worked tirelessly on rotation to get all the shots within the time frame, it was like a well-oiled photography machine. We also shot the shirts flatlay, folded up, to get a neat and uniform look to represent each shirt on their shop page.
Check out the Irving & Powell website to see how our photography works on a client’s websites, and how the different methods – ghost and flatlay – work well together for customers.