Liquorland recently selected SKUvantage to update product images and data across the full range for its web sites. This provides a great opportunity for suppliers to commission additional content and an extended data set directly from SKUvantage to feed into the website.
A board range of liquor vendors have already signed up to SKUlibrary for the management of their product content, from wine photography to specification data and tasting notes. With over 2500 drinks products on the SKUlibrary platform, this is a great resource for retailers to easily access supplier managed content. Clients range from Accolade and Carlton United Breweries, to McWilliams and De Bortoli, and are located around Australia, including Sydney, Melbourne and of course the wine regions.
Whether it is catalogue photography or ecommerce photography, SKUvantage can provide the services required by wine, beer and spirits brands. By engaging directly with SKUvantage, drinks vendors can own this content and re-use on their own sites and provide to other retailers. With hundreds of retailers subscribed to SKUlibrary, this is a great way for brands to make their liquor products look good on their online sites.
If you would like more information about how to take advantage of this work with Liquorland, to promote your products on their web site and others, or just improve your wine photography and product content, please get in touch.