Metcash have formed a relationship with SKUvantage to provide product content to their digital platforms. We are very glad to help Metcash enhance the way they engage with consumers through their own store networks and franchises. Digital product content from SKUvantage will significantly reduce the effort and complexity in realising their objectives and simplify the process for vendors wanting to support Metcash.
A letter was recently sent out to all of Metcash’s vendors and the text of this is below. A link to the PDF can be found here:
In March this year, Metcash announced as part of its transformation plans, a significant investment in new digital platforms with the goal of delivering seamless multi-channel shopping with integrated local retailer execution.
A foundational requirement to the success of this initiative is quality, consumer focused, digital product content across the product range. In order to provide a sustainable approach for managing digital product content the collaboration and support of Metcash’s trading partners is needed to ensure this content is rich, accurate and up-to-date at all times. This will enable our supplier’s products to be faithfully represented and ensure a fulfilling consumer experience.
To deliver on these objectives, Metcash is working with SKUvantage, as a source of images, nutritional information, marketing copy and other forms of digital content. This provides Metcash vendors an easy way to get informative and accurate content onto our digital platforms and re-purpose the content for other vendor requirements.
SKUvantage provides a cost effective suite of services including photography, content capture and digital asset management. These services are currently used by many large and small vendors in conjunction with the SKUlibrary content management platform, provided by SKUvantage.
SKUlibrary will feed content to Metcash electronically, minimising the effort for vendors to keep this current on Metcash’s digital platforms. Apart from Metcash, hundreds of retailers currently access SKUlibrary for ecommerce and catalogue imagery and product information at no cost. This provides an easy and efficient way for vendors to provide informative and engaging content in all channels, and take control of the product messaging to consumers.
With extensive retail experience, the team behind SKUvantage understand retailer & vendor requirements to help provide the information consumers need to make an informed purchase choice. For further information, please contact SKUvantage at email@example.com, register your interest at www.skuvantage.com.au/metcash or call Daniel Roberts on 0438 478 153.