Good product descriptions are essential for any e-commerce site that sells products or services. They inform your customers, provide an engaging experience in every channel and really sell your products, just as a sales person would in a store.
Good product descriptions deliver a higher conversion rate and often a higher average basket size on your website. They increase the purchase rate of higher price point products and allow you to seamlessly cross-sell into other products. The SEO benefits reduce marketing costs by making your products easy to find on search engines, which means that you’ll be spending less on paid marketing.
Experienced e-commerce businesses know that the benefits of sales uplift and lower marketing costs means that making an investment in good product descriptions is a normal part of running their websites.
How we work
We provide you with a briefing form so you can describe the structure, tone and other requirements of your descriptions. Descriptions are written to drive SEO, either to our standards or your own.
Using our team of experienced copywriters, we can write product descriptions using as little as an image. All we need is a list of your products that require a description. We then share the copy for you to review and approve.
Our product descriptions are proofread by a senior copywriter. You can easily approve your copy using our SKUlibrary platform and we will then provide the descriptions to you in your desired format.
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Flat Lay photography
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