SKUvantage is proud to announce it has recently been selected by Reckitt Benckiser to capture product content for its entire Australian FMCG range.
Following on from SKUvantage capturing Coles’ entire online range, SKUvantage will be capturing over 4000 high-resolution photographs and detailed customer facing product information for more than 800 products in the Reckitt Benckiser range.
This detailed product content and imagery will then be available to Reckitt Benckiser employees and syndicated to some of Australia’s largest online retailers for print and online publication. All content will be readily available on SKUlibrary, the content portal from SKUvantage, built on the Hybris PIM.
This rich and highly detailed customer facing content will benefit both consumers and retailers. Not only will it ensure consumers are well informed when purchasing Reckitt Benckiser products, but retailers that display this content online will benefit from improved usability and customer satisfaction.
This exciting and disruptive approach demonstrates how suppliers can save significant effort and cost. Using SKUvantage, high resolution product photography and full product information can be captured just once, and then shared across multiple print, mobile and online channels. It also illustrates how retailers can simplify their access to product information that is not currently published, by using the SKUlibrary platform,
If you are a supplier or retailer seeking to significantly reduce the cost and effort of content capture for both print and ecommerce applications, for any category, please contact Daniel Roberts at email@example.com, call 02 8484 0345 or contact us here
SKUvantage is a full service product content agency which captures, manages and syndicates customer facing content, to support consumer purchase decisions. This content includes high quality photography, structured data, product descriptions, product rotations and video. Founded by seasoned ecommerce executives, SKUvantage aim is to eliminate the significant business burden of managing product content from Australian suppliers and retailers.