SKUcopy is a service from SKUvantage that provides low cost, high-quality product descriptions with minimal client effort.
Good product descriptions are essential for any ecommerce site that sells products or services. They inform your customers, provide an engaging experience in every channel and really sell your products, just as a sales person would in a store.
Good product descriptions deliver a higher conversion rate and often a higher average basket size on your website. They increase the purchase rate of higher price point products and allow you to seamlessly cross-sell into other products. The SEO benefits reduce marketing costs by making your products easy to find on search engines, which means that you’ll be spending less on paid marketing.
Experienced ecommerce businesses know that the benefits of sales uplift and lower marketing costs means that making an investment in good product descriptions is a normal part of running their websites.
What We Do
We provide you with a briefing form so you can describe the structure, tone and other requirements of your descriptions. Descriptions are written to drive SEO, either to our standards or your own.
Using our team of copywriters, we can produce product descriptions using as little as an image. All we need is the list of products that require a description. We then deliver a sample for you to approve, before continuing with the rest of the job.
All our descriptions are written by experienced copywriters, which are then proof read by a senior copywriter, you can then approve these using our SKUlibrary platform. Finally, we provide the descriptions to you in the format that you require.
Examples of Our Work
We have written thousands of product descriptions for many major retailers across categories from furniture to fashion and toys to jewellery. Read about one of our recent engagements for Myer here .
Our client work has included:
- 800 Descriptions for Myer gift guide in just a few days
- 2000 descriptions for Citybeach
- 250 descriptions for a Hotels referral site
- 3000 short and long descriptions for an incentives provider
- 500 short and long descriptions for a major jewellery retailer
If your business requires product descriptions, why not try us out for a free trial. Please contact us for a consultation and a quote.