SKUcopy was recently commissioned by a leading high street retail chain to write 600 product descriptions across a range of products to support their Christmas gift guide.
Given the urgency, the client didn’t have time to generate a master list or indeed provide unique product numbers. To minimise the clients role at this busy time, we scraped their site and extracted the unique reference to provide a master list. The product descriptions were provided back to the client within 4 working days of request. Fully proof read. Categories covered ranged across everything anyone would buy for Christmas. From clothing to coffee machines. A follow on piece of work was then requested for the Click Frenzy event and we turned around 120 products in 12 hours…
The return on investment of product descriptions can be extremely high. Driven by having the equivalent of a shop assistant on the site selling the product to you, and so increasing conversion, but also from a large basket from cross selling other products in the copy.
If your business has a similar need for great product descriptions please get in touch for a conversation on how we can help.
“Breathe life into the party, with this classic boatneck twist dress by Leona Edminston. Contrasting honeyberry tree hues with dramatic black, this stylish number creates a sophisticated casual look by pairing pretty florals with an alluring air of mystery for a truly striking look.
Wear it with sexy sheer stockings, cute peep toes & a bright red bangle, or dress it up with elbow length black gloves, and an upstyle do for elegant evening glamour.
The versatile print makes this dress perfect for a summer soiree, coffee date or after work drinks. Or winter it up with black boots and a bolero for the cooler months. The cinched in waist and versatile print make this timeless figure flattering design a simply gorgeous must have piece for your wardrobe all year round”
- Before: Product had plenty of visits but no sales
- Process; Copy written from image and minimal spec data
- Result: $450 in GP. = 1500% ROI in two weeks!
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