Keeping product images and product data up to date is difficult enough for any web site. But for an online grocery web site with up to 100 attributes per product and images changing all the time with promotions, packaging changes and new products, it is a major challenge. This can lead to consumer complaints around missing and incorrect information, especially in a world of increasing food allergies and dietary requirements.
After successfully completing product content capture across over 23,000 lines for the launch of the its website, Coles has engaged SKUvantage to manage the acquisition of product content for Coles online from its suppliers on an ongoing basis. Further details can be found on the Coles Supplier web site and at the portal itself.
Suppliers are now given three options:
a) Use the previous method of spreadsheet upload
b) Use a simple form at http://coles.skulibrary.com.au to enter basic product content
c) Engage with SKUvantage for full content capture, which is then owned by the vendor and available to other retailers.
Using the Coles Product Content portal vendors are more easily able to provide content to Coles, and Coles team members are freed up to focus on higher value activity. It is also much more cost effective for all parties, and consumers get access to more product information. Coles’ digital strategy is also accelerated with the fuel for the ecommerce engine being catered for.
Understanding how the Coles web site operates, SKUvantage is also able to load a variety of extended content onto the site, including video, 360 spins, and other rich content. SKuvantage also works with Coles in an informal capacity to advise on how best to help make its vendors’ products look good online and improve the consumer experience
If you are interested in learning more about this initiative or how you can share your content with Coles and other retailers, please contact SKUvantage.