Sugar Cane Trading produce gorgeous, quality rugs. They’re handmade by artisans in India and made with upcycled materials like denim cut-offs and pieces of colourful saris. Every purchase of a Sugarcane Trading rug contributes to The Sugarcane Trust, which was set up to enhance the welfare and livelihoods of the artisans and their families. We were thrilled to work with this ethical company and be the supplier of their rug photography.
The bold and vibrant colours really came alive in the photographs, which we shot close up and from a birds-eye view. They originally wanted a hand holding the rug, but none of us here can exactly qualify as hand models, so we took a shot of the rug from the side instead to show off the thickness.
Did you know we write copy too? Sugar Cane Trading provided us with their target audience, tone of voice, SEO and a few other details and we wrote descriptions for all of the rugs that we photographed.
Check out their website for the images and descriptions.