The Rarity Group originally operated as a fashion manufacturer and retailer in Australia for more than 35 years. Since then they have evolved and expanded to be an independent importer and wholesaler of a diverse range of quality women’s fashion throughout Australia and New Zealand. SKUvantage recently provided them with ghost mannequin photography for a range of their trousers, skirts, dresses and tops.
Originally The Rarity Group wanted their clothes shot flat lay, not from the front as is standard, but from the side. However, after a discussion it was decided that this wasn’t the best way to get the most out of the products and they sent us some smaller sizes so we could proceed with our ghost mannequin method. We gathered the local spooks to model the garments for us and the result was some beautiful, crisp images that really complement the clothes.