THE EASIER IT IS FOR SUPPLIERS TO GIVE YOU PRODUCT CONTENT, THE MORE YOU WILL GET
Product information is the fuel of ecommerce, for B2B and B2C. If buyers have the information they need they will buy higher priced products, with higher gross margin, returns and customer service costs are lower, and customers and colleagues are happier.
But achieving good product content has always been a challenge. It isn’t the easiest or most glamorous job, and technology has often been a hindrance, not a help. Until now.
Watch the video to find out more about our SKUcapture service
This video will help you to understand the benefits and challenges of sourcing product content from suppliers. It explains why this is always underestimated by retailers and wholesalers and how the SKUcapture service deals with these challenges.
The solution to easily source product content from suppliers
Sourcing product content from suppliers is preferred. Suppliers should know their products better than anyone. It is also more cost effective to source content from them, and further improve it than creating yourself.
But getting the diversity of suppliers to comply has always been a challenge. They get many requests, have varying internal capability and the technology or process is often a hindrance, not a help. Until now.
SKUcapture is the managed service that makes it easier to source product content from suppliers using SKUlibrary, saving time and cost for you and them
Free your colleagues to spend time merchandising your site and delighting your customers, not chasing suppliers for product content
Outsourced chasing of suppliers
Let the SKUvantage team chase your suppliers for product content, freeing your colleagues to focus on high value activity.
Your requirements, our expertise
Our expertise means we can create and execute a process to deliver on your requirements, whilst reducing the effort on suppliers.
Customised guides and training
Supplier facing communication and training is configured to client brand messaging, with support where required.
Content improvement options
Either you or SKUvantage can use SKUlibrary to further enhance, normalise or check content if required.
Reporting on progress
Keep a track on progress of content acquisition and supplier engagement, with escalating routines where required.
Automated delivery content to your systems
Feed images to your systems in your preferred method.
Experts in high quality content creation
We actually use our own product
SKUlibrary is the platform developed by SKUvantage to manage the product content production for our clients. Our photographers, editors, copywriters, and data entry teams use SKUlibrary all day. It is also used by our SKUcapture team to source product content from our clients’ suppliers.
To reduce the effort for our colleagues, we make the process as efficient and easy as possible for suppliers to follow. This results in less effort for suppliers when loading product content to SKUlibrary, meaning they are more likely to comply with requests. A win-win-win.
NutrienAg
E-Commerce Lead, NutrienAg
“As part of developing our B2B digital strategy, Nutrien Ag Solutions needed to source as much content as possible from a large supplier base with a very broad spectrum of digital sophistication. After attempting this ourselves, which resulted in relatively poor compliance from suppliers and high workload for our team, we engaged SKUvantage and the SKUlibrary platform in 2017 to solve this critical requirement so that our digital strategy could move forwards.”
Mitre 10
Business Unit Manager, Mitre 10
“SKUvantage team have been critical to the success of our ecommerce business. Their easy to use SKUlibrary platform provided a welcome relief from using spreadsheets & shared drives to manage data & images, whilst keeping our product range organised & easy to update. The SKUcapture process has been essential in sourcing product content from suppliers & giving us capacity to source the quantity of product images & data for a successful launch.”
Accolade
Shopper Marketing Manager, Accolade
“SKULibrary has enabled Accolade to easily and accurately house and share our images, information and assets across our brands worldwide. SKULibrary’s ability to tailor access and content to our global teams makes it easy to conduct business whilst ensuring the correct elements are safeguarded or shared. It has changed the way we work with customers and suppliers and is now an essential tool for Accolade.”
L’Oreal
Digital Platforms & Services Manager, L’Oreal
“Digital execution is a key component of L’Oréal’s global strategy. It is essential that we work with partners who can help us deliver on our digital objectives for us to achieve our broader goals. We have worked with SKUvantage and the SKUlibrary platform for over 5 years and this has been a critical factor in our success.”
REAL PET FOOD COMPANY
Digital Producer
“People are confused about what food to feed their pet and the wealth of information online is overwhelming to the consumer. We’ve worked with SKUlibrary throughout the last year to ensure we at Real Pet Food Co. deliver clear and concise content and imagery to the consumer. SKUlibrary photographed 300+ of our product images and copywrote informative product descriptions for each and every product within our range. Thanks SKUlibrary for all your work!”
Reckitt
Digital Strategy Manager
“The content provided by SKUvantage enables us to populate our own product information management system with up to date product content, and also give a full set of product images and data content to our retailer customers. Our brands have benefited with an improved presentation of product features on retailer web sites, with minimal effort from our business. SKUvantage has been an excellent partner. They adapted to our needs and provided a fit for purpose solution to help meet our business objectives.”
Revlon
Marketing Manager, Revlon
“The SKUvantage team were super professional and responsive throughout the set up of our more than 600 SKUs on SKUlibrary. They were very quick to answer any of our queries and help troubleshoot. They were happy to re-shoot any images we weren’t 100% satisfied with and would always call to double check things before proceeding. Nothing seemed like too much trouble. A great team to work with!”
Solve your product content challenges
Get in touch to book a demo and find out how we can help your business drive sales and reduce costs with easier, more efficient product content creation, sourcing and management.