Our team

SKUvantage was founded in 2012. We have since grown to a team of over 30 committed, conscientious and customer focused colleagues. Our reviews speak to our team’s dedication to customer satisfaction.

Our skills encompass photography (obviously), production management, sales, customer service, data analysis, copywriting, editing, technology development, and making tea. Our services cover SKUvantage, SKUlibrary and SKUcapture, delivering a full suite of solutions to retailers, suppliers and their business partners. We are the only one stop shop for what we do, in Australia and possibly the world (really!).

Interested in joining the SKUVANTAGE team?

null

DANIEL ROBERTS

FOUNDER & CEO

Throughout his career in retail and industry Daniel has held numerous roles involved in the strategy, implementation, and execution of the product content capture teams and processes. He has seen the pain that poor product content causes for businesses and their bottom line, but also how a well run process can make a significant improvement to sales and business efficiency. Recognising that digital product content is now a critical business requirement, Daniel founded SKUvantage in 2012, to help solve this problem for all businesses.

null

ANGIE O'RIELLY

HEAD OF SALES

Angie is a seasoned sales professional, manager, facilitator, and trainer with 20+ years of experience in business development, marketing and operations. Angie has an infectious energy  –  if anyone can make solving product content exciting, she can! Angie is passionate about people and embraces core values of service, integrity and innovation and values her relationships with clients. In her role, Angie is the key contact for SKUlibrary demonstrations, onboarding and training for new clients and account management for existing clients.

null

ALISTAIR ORCHARD

CTO

Alistair has worked in technology for over 20 years, with over 12 years of this in eCommerce across a diverse range of businesses. This has given him an excellent perspective of the technical and process challenges of managing digital content. Alistair is deeply passionate about technology and strives to deliver the most customer-focussed solution on fit for purpose, forward-looking technology. Alistair brings this passion to lead the development of the SKUlibrary platform to be the best solution for managing product content.

null

GILL SMYTHE

HEAD OF FINANCE & PEOPLE

Gillian is a qualified Chartered Accountant with more than 20 years’ experience in financial strategy and operations. Prior to joining SKUvantage, Gillian was CFO of another highly successful local technology start-up. With previous roles at Macquarie Group and KPMG, Gillian brings a wealth of experience and expertise to the business. Gill is passionate about ensuring efficient and profitable business processes and developing people to the best they can be. This helps SKUvantage deliver a low-cost operation for our clients and the exceptional service for which we are known.

null

LEON OBRADOVIC

HEAD OF PRODUCT

Leon is highly analytically minded, a problem solver at heart and has a passion for technology which extends beyond his professional life. He has worked for over 10 years with an extensive selection of technologies, systems and organisations to implement, manage and continuously improve systems/processes. With this blend of skills and experience, he is the ideal person to be leading the development of innovative solutions to making the complex simple for our clients and enjoys seeing the results in the continuous development of SKUlibrary.

null

VICTORIA MCGAW

PRODUCTION MANAGER

Victoria’s university studies in Switzerland created a solid foundation for her career, and after many years working within the creative space, she has developed an excellent understanding of what it takes to deliver first-class product content. This has led to her role within SKUvantage, which requires her to manage and lead a strong creative team of photographers and editors to ensure we are consistently exceeding our customers expectations in delivering high-quality content to their brief and deadline.

null

CAROLINE HEY

IMAGE SPECIALIST AND SENIOR PHOTOGRAPHER

After 20 years working in image and content creation internationally, Caroline brings a wealth of knowledge and experience in photography to SKUvantage. In her role, she is actively involved in the client consultation process, which enables her to understand all requirements in depth and therefore help ensure client satisfaction. Being passionate about details and precise workflow, she has also taken on quality control responsibilities to ensure that the photography, lighting and positioning of each product is to the highest standards. Caroline is a good-mood-enthusiast and someone who our clients enjoy working with time and time again.

null

BRIANA MONTGOMERY

BUSINESS DEVELOPMENT MANAGER

Briana is our motivated Business Development Manager, who applies her professional knowledge, industry experience and positive attitude to solving our clients product content issues. With a background in both the sales and design industry, she understands the importance of having a strong online presence and supplying customers with high quality, effective and aesthetically pleasing product content. Briana has the innate ability to work efficiently with our clients, listening to their needs and implementing the course of action for a successful project. Her expertise and experience are an incredible asset to our clients and their product content goals.

null

THE SKUVANTAGE TEAM

AN AWESOME GROUP OF PEOPLE

We know the only way to create great things is with great people. Our SKUvantage team is made up of a passionate group of individuals with a diverse range of industry experience, from photographers, videographers, editors, designers as well as our operational and IT teams who all work together to create the best outcomes for our clients.