Barcode Verification Reports

A low cost, high quality alternative to GS1

Business as Usual for Low Cost BVR’s

Getting your barcodes tested quickly is crucial to ensure you hit launch deadlines and maximise time on shelf. Our fast and reliable service is so far unaffected by the current COVID-19 crisis. SKUvantage also performs barcode verification for just $25 per product, compared to the standard GS1 rate of $33. A welcome saving in these challenging times!

Watch this video to see how straightforward it is to save time, money & hassle with self-barcode verification.

Start saving time and money today!

Save $$$ on barcode verification fees, particularly  if you are not a GS1 member

SKUvantage has been providing barcode verification services since 2016. We charge just $25 for a barcode verification report, whether you are a client of ours or not. For urgent requirements, there is the option of having these delivered as a “Fast track” for a small premium. Numerous vendors, large and small, have made the switch to our service. To learn more, just fill in the form below.

Or, save 100% of external costs… and get a competitive advantage.

Please see the below policy changes which have been spearheaded by SKUvantage to help our clients save cost and effort. We have partnered with Cobra Systems and Intermax, the resellers of the Axicon barcode verification hardware, to provide guidance on how our clients can do barcode verification themselves.

Save even more money…

Did you know, it is also possible to buy your barcodes outright, rather than paying annual membership fees. Another way to save cost and effort. Just contact Barcodes Australia

Policy Changes

With the 2020 change in retailers’ policies relating to barcode verification (see changes below), it is now possible for vendors to perform this process themselves or choose another provider other than GS1 Australia. This could save vendors significant time, cost and effort. This could also help get your products to shelf faster and simplify your internal product launch processes.

The process of barcode verification to the necessary retailer standard takes 5-10mins at most and is not complex. In every other market in the world it is perfectly common for vendors to do this themselves or for a variety of service providers to offer this service, as a simple web search will demonstrate. There is plenty of information on how to do a barcode verification, including from GS1, as illustrated here.

In reality, a number of vendors actually already perform their own barcode verification, and have done for years, having retained the personnel that were trained to do this process before GS1 ceased their accreditation service. They do this process without issue, getting products to shelf faster and saving themselves time and cost. This gives these vendors a clear competitive advantage.

If you are interested to see how GS1 Australia used to market its accreditation service to help vendors save money, click here, or read their 2006 brochure advocating the benefits of self-verification (page 11-12) or here if that link doesn’t work. All very valid points…

January 2020: Interim Reports No Longer Required

Confirmation has been received from the three major retailers that Interim Verification reports are not mandatory, though may be requested by Woolworths under certain circumstances. Interim reports provide minimal useful information, and do not prove a product will scan in the supply chain. In our opinion and the industry experts we have discussed this with, they are largely pointless, and just add unnecessary cost and administration for vendors. To understand what can be checked by an “interim report”, and do this yourself without sending product or artwork anywhere, click here.

This change will save the industry millions of dollars per year, in barcode verification fees, courier costs and admin effort. Combined with SKUvantage’s 25% lower BVR cost, this could reduce a vendor’s BVR fees significantly! It could also get products to shelf faster by reducing the time of the critical path, and so result in more sales. Whilst we will lose revenue with this change, we do not enjoy doing things that are inherently pointless or think it is right to charge for such a service, hence the reason for lobbying for change.

This policy change is the result of 6 years’ effort and we would like to thank Intermax for their support, and the retailers for being open to reviewing their policies.

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Barcode Verification Reports FAQ

Barcode Verification is much more than just checking that your barcode can be scanned by a barcode scanner or that it returns with the number you expect.

Barcode verification is about checking that the barcode:

      • Will scan on all retailer barcode equipment, at
        point of sale and in the supply chain.
      • Meets all the necessary ISO standards.
      • Meets all the necessary retailer standards.

If barcodes fail to scan in the supply chain or at retail, this reduces efficiency and increases cost and may result in complaints or penalties from your customers.

Until recently, all suppliers to major grocery retailers were compelled to use GS1 Australia to obtain barcode verification reports for their products. This involved sending one of every product and associated packaging to GS1 for scanning. This can be both costly and time consuming for vendors, and increases time to market. Paradoxically it can also reduce the likelihood of barcode scanning in the supply chain because verification is only performed once in a products packaging lifecycle, not on-going.

The major retailers have now all agreed to relax this criteria to permit any suitably trained organisation to provide these barcode verification reports. This means that vendors can now do barcode verification themselves or select another provider which is more convenient or lower cost. The cost savings and simplification of business processes should be significant and the investment required will pay back very quickly for anyone but the smallest vendor.

Woolworths’ vendor document can be found here. And the change is on page 9.

Woolworths vendor document

Metcash’s vendor document can be found here. And the change is on page 8.

Metcash vendor document

Coles’ vendor document can be found here. And the change is on page 9.

Coles vendor document

Everywhere else in the world vendors and other third parties do barcode verification without issue. GS1 UK for example, have produced this guide (page 24) for manufacturers about barcode verification. A number of Australian vendors actually already perform their own barcode verification and have done for years, having retained the personnel that were trained to do this process before GS1 Australia ceased their accreditation service. They benefit from more frequent quality checks at a lower cost, and a shorter time to market.

In terms of barcode validity, you can check ownership of barcodes here (on the GS1 database). But nothing stops someone fraudulently copying your barcode, whether provided by GS1 Australia or not.

It is necessary to be suitably trained, with the right equipment and process in order to meet the necessary requirements stipulated by retailers.

The hardware that is typically used for barcode verification is provided by Axicon, and the resellers of this hardware in Australia is Cobra Systems and Intermax. These companies are experts on barcode standards and verification processes, and provide training to a wide range of organisations.

Intermax and Cobra have put a program in place that will:

                • Assess the appropriate solution based on the needs of your business.
                • Advise and source the appropriate barcode verifier.
                • Provide training to use the verifier and meet the retailer requirements.
                • Help you maintain the quality of your process on-going.
                • Provide training to use the verifier and meet the retailer requirements.
                • Help you maintain the quality of your process on-going.


More reference information on barcode verification can be found at:

Other than SKUvantage, the following organisations may be able to provide barcode verification as a bureau service to the standards required by retailers.

                • NEBVS – Based in Wangaratta Victoria, border of NSW and Victoria. Call: 03 5722 3687 Email: [email protected]

SKUvantage has no commercial relationship with any of these companies and does not benefit financially from them if you buy a verifier, or use their verification services.

For more information, click here to view Barcode Technical References