SKUstudio
Data Transcription
Without well-managed product data, the functionality of your website will be poor and the investment in your multi-channel strategy will not be realised
Search
If your site has indexed content, then search is going to work more effectively, helping customers get to relevant results faster. So for example, if a customer searches ‘large blue shirt’ and you have those words indexed from your content, they should get taken to a large blue shirt. The customer finds what they want and they are more likely to buy.
Browse
Some customers prefer to browse to a product using data attributes. This is especially true for products with standardised features or a large number of potential specifications. With structured data, customers can refine the number of results returned to get exactly what they want. To do this well, ensuring the right results are returned, requires excellent product data management.
Comparison
Many websites enable customers to compare features and benefits of products. This is especially useful when comparing products with many features or specifications e.g. cameras, wine etc. A good comparison experience is only possible with clean and complete structured data, otherwise values are missing on some products or attributes are inconsistently named. Again, this required excellent product data management.
Data-Driven Content
Good websites make sure that the content that appears on the product page is relevant to the product, whether that is extended content, such as buyer’s guides, or cross-sell and up-sell products. It is possible to manually configure every product page, or every product page within a category, but having rules based on product attributes enables your content to be finely tuned for the product being displayed.
Why choose SKUstudio
Creative Expertise
Our team of creatives have extensive experience working with large retailers and high profile brands across all categories. You can trust them to make your products stand out, drive more engagement and increase your sales both online and in-store.
Exceptional Teamwork
Our professional team collaborates to take care of all the technical and stylistic aspects of your requirements, providing you with high-quality images.
High Quality
Our systems and processes can be tailored to your exact specifications, providing you with high volume, quality images to be used in print and across your digital channels.
Lower Costs
We can provide you with the ability to make real-time approvals from the comfort of your desk and our quick turnaround times at a low-cost, means you can maximise the results of your photoshoot.
Our Work
Our Clients
Reckitt
Reckitt are home to the world’s best loved and trusted hygiene, health and nutrition brands. Their products are available in over 200 countries. Reckitt entrusted us to create high-quality product content for their various brands, to win on the digital shelf.
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Arnott’s
Arnott’s Biscuits is Australia’s largest producer of biscuits, and the second largest supplier of snack foods. Arnott’s came to us with a need for high-quality rich product content. SKUvantage produced this for them, including 3D packaging renders for their product ranges.
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Chobani
Chobani was founded on the belief that everyone should have access to delicious, nutritious, natural food. We worked with Chobani to create 3D renders of all sides of the pack, to help them stand out on the digital shelf.
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