The SKUvantage Blog

The page includes some articles related to how to drive value from product content. There are significant resources over at Salsify

How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?…

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5 Tips on How To Improve Customer Engagement

Zombie customers are another class of nightmare for brands entirely. Explore the basics of zombie customers, and learn five tips for bringing these shoppers back…

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How To Overcome the Top Challenges for Maintaining Brand Trust and Loyalty

Due to a variety of factors — from the ongoing impact of the pandemic to the rise in private-label offerings — brand trust and loyalty are harder to maintain than ever.
In an effort to understand the importance of a brand’s reputation, the factors that drive consumers to change preferred brands, and more, Salsify surveyed more than 4,000 consumers across the U.S., Great Britain, France, and Germany…

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3 Types of Ecommerce Videos To Incorporate Into Your Strategy

If a picture is worth a thousand words, how do videos stack up? But what type of videos deliver the best performance for ecommerce brands, and what goes into making a standout media experience? This post provides an overview of three types of ecommerce videos worth incorporating into your strategy — and tips on how to make them work for you…

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Are You Making These 5 Product Page Mistakes?

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers. Unfortunately, many brands still don’t pay enough attention to their product pages. They make product page mistakes that go unnoticed — but are still significant enough to drive consumers away from their sites…

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6 Essential Digital Product Metrics for Ecommerce Success

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. Leaders must focus on the essential digital product metrics that will help them meet their unique goals. Too much data can blur the appropriate next steps for your team, leaving them chasing irrelevant or unactionable information…

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