ACHIEVING GOOD PRODUCT CONTENT IS TOO IMPORTANT TO BE A CHALLENGE
Product information is the fuel of ecommerce, for B2B and B2C. If buyers have the information they need they will buy higher priced products, with higher gross margin, returns and customer service costs are lower, and customers and colleagues are happier.
But achieving good product content has always been a challenge. It isn’t the easiest or most glamorous job, and technology has often been a hindrance, not a help. Until now.
Create products quickly from images or data
Sometimes you have the data to which you want to link images, but often a product starts with an image, to which data is added. With SKUlibrary both approaches are quick and simple.
A product can be created in SKUlibrary from a data feed from another system, manual creation, bulk upload of data, and even from an image without data.
Management of product content made simpler
After creating your products, anyone with the correct permissions can start uploading images, writing copy and entering data immediately. Plus, you can manage the workflow of images, copy and data independently so you can work in parallel on all three areas, whilst keeping track of what is left to do.
SKUlibrary is designed to be intuitive for photographers, copywriters and data entry teams. It is just like editing your web site product page. Almost no training required.
The SKUlibrary platform makes creating, managing & distributing product content much easier, for retailers, wholesalers and suppliers.
Tools to drive product content quality
High quality product content drives conversion rate, reduced costs and improves customer satisfaction. SKUlibrary helps identify which products have missing product content by brand or category, so you can target weaker areas.
Functionality is also designed to support creating and maintaining clean data, with validation rules on data entry, constrained but flexible list values for key attributes (e.g. brand) and rapid bulk change without the need for spreadsheets.
Easily publish products to almost anything
When you are happy with your product, just press Publish. Products can be delivered to your customer-facing platform and systems using APIs, CSV or auto-formatted into your required upload template. We can even feed Google Sheets.
With integrations to leading eCommerce platforms and a highly flexible API, we can integrate with your internal systems faster than you might think. Meaning your B2B/B2C eCommerce platforms, marketing tools, customer service teams and in-store POS can all benefit from the same product content.
A single source of truth for your teams
SKUlibrary is so accessible and easy to use, anyone in your business can use it without training to get accurate product content. We know this because hundreds of retailers use SKUlibrary every day to source our vendor-clients’ product content.
You can also share images via email without file-sharing programs, remove the chaos of shared drives and distributed collections of related product assets. No more time wasted searching and wondering if you have the right asset.
Help and support readily available
SKUlibrary includes an extensive help library and knowledge base, with live chat available for any complex questions that need further support. We pride ourselves on our customer service, which gets great reviews from our clients.
Once SKUlibrary is set up it rarely needs changes to data models, workflow and other configuration. So why invest in expensive experts to manage your platform? The SKUvantage team is available to rapidly make any config changes you require, typically delivered faster than internal IT teams.
Syndicated product content delivered to your catalogue
SKUlibrary is used by hundreds of vendors to syndicate their product content to retailers. If these businesses supply to you, it gives the opportunity of saving time and effort chasing suppliers for product content or creating it yourself, whilst getting the latest version of the product content for your customers.
Any products in your catalogue that are also listed by brands are automatically syndicated and presented on your product page, giving you the option of ingesting some, all, or none of the content, mapped to your data model. Beyond this, using the SKUcapture service, you can also easily request vendors to provide missing products.
We actually use our own product
SKUlibrary is the platform developed by SKUvantage to manage the product content production for our clients. So our photographers, editors, copywriters, and data entry teams use SKUlibrary all day.
This means we need to make it as efficient and easy to use as possible to give our clients high quality, low cost product content. Our colleagues don’t have to suffer the pain of product content. Why should you?
Solving product content for Oroton
Getting fashion products to shelf quickly is critical to minimise clearance. Leading accessories brand Oroton uses SKUlibrary to make this happen with minimal effort for their teams “To help manage its product catalogue and get products online rapidly, Oroton uses SKUlibrary to enrich product data such as price, merchandising attributes, descriptions and images. SKUlibrary is, further available as an online catalogue for all Oroton colleagues to easily access product information they need to support a customer’s multichannel shopping experience.”u003c/emu003e
“SKUvantage also shoots handbags and other accessories for Oroton. This has the additional benefit that the products that are shot by SKUvantage for Oroton are loaded directly into SKUlibrary by our colleagues. The ultimately means a quicker turnaround by the Oroton team for immediate publishing. This results in more time on the digital shelf, and more sales, for less effort.” Head of eCommerce,
Solve your product content challenges
To book a demo and learn how SKUlibrary and SKUvantage services and solutions can help your business get more product content in front of buyers, faster and with less effort, please just get in touch