product content solved;

What we do

SKUvantage is Australia’s leading product content solutions provider, delivering services and technology that solve the problem of getting good product content in front of buyers more easily.

We provide an integrated solution for suppliers, retailers and wholesalers, so they can focus on delivering great service to their customers.

SKUvantage how it all started first office;

How it all started

In 2012,  two former retailers came together to work out of a small industrial unit on the Northern Beaches, Sydney to design and develop an innovative technology platform to solve the problems of managing product content.

From their own first-hand experience, they knew only too well the frustrations and challenges of product content management for retailers, wholesalers and their suppliers.  They understood that product content was as much of a people and process challenge as it was a technology challenge, with most platforms being too complex to use.

Almost ten years later, in  November 2021, we stepped into an exciting new chapter as SKUvantage was acquired by US based commerce experience management platform,  Salsify, which helps brands and retailers win on the digital shelf.

Our shared vision will accelerate the speed and scale of collaboration with our customers.

Client logos of our services;

Our Mission

Product Content is the fuel of eCommerce and our mission is to make product content easy. We want to ensure buyers get the correct product information at the right time to drive sales for our clients.

We now provide our technology and services to many of Australia’s major FMCG brands and retailers, helping consumers to make informed purchase decisions:

  • 300+ supplier and retailer clients, across hundreds of leading brands
  • 85% of the top FMCG’s syndicate content via SKUlibrary
  • covering a huge diversity of categories form fashion to food
  • 50,000+ products available for syndication to ANZ retailers
  • 15,000+ product content downloads each month, plus API feeds


supplier and retail clients, with hundreds of brands


products to ANZ retailers


product content downloads each month

Our Solution Portfolio

Sydney studio product photography solutions


Our awesome product content production team deliver high quality product photography, renders, data transcription, 360 spins, video and product descriptions.

You name it, we’ve done it.


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Product information management system


The SKUlibrary Product Information Management (PIM) platform makes creating, managing & distributing product content much easier, for retailers, wholesalers and suppliers.

We actually use our own platform!

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Vendor portal service


Get product content from your suppliers with an easier process for your business and theirs. Our managed service is used by many leading retailers and wholesalers.

Get more content with less effort.

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SKUvantage our helpful team members;

Delivered by an awesome team

Our core values guide everything we do as a company and as people.

We are one team that genuinely cares and strives to do our best for our clients and each other.

We are driven to innovate, to best serve our clients product content needs.

SKUvantage acquired by Salsify;

A great partnership

In 2021, SKUvantage was acquired by Salsify – the world’s leading product content SAAS PIM for brands.

This union enables our clients to syndicate content globally, and brings access to local support for Australian retailers who wish to use the Salsify PIM.

It also gives Salsify clients access to SKUvantage product content creation capability.

Request a demo today;

Request a demo today

Solve your product content challenges

Get in touch to book a demo and find out how we can help your business drive sales and reduce costs with easier, more efficient product content management and syndication.