Coles Digital SupplierXM Portal

SupplierXM helps suppliers provide accurate, compliant product content to Coles, including validation of the new requested fields for Coles’ online platforms.

Salsify and Coles.

The data will be used for the Coles’ online platforms to enable filtering and search functionality, and customer-facing product information. 

It’s important that the data provided is not only accurate and up-to-date, but relevant to each specific product as well. 

For example, if product is loose leaf tea, allergens such as ‘crustacea free’ should not be included in the attributes.

Whilst there are some steps you need to action in preparation for this transition, you will remain to maintain your product data in your current platform (SKUlibrary or Coles SKUcapture platforms) until advised by Salsify team. See our easy to use supplier checklist on this page.

Based on your situation, there are a few different steps you may need to take, visit our decision matrix here to find out what path you need to follow. See our easy to use supplier checklist on this page.

Recent research by Coles has uncovered that online, people still rely on their senses to decide what’s appealing enough to buy. So, compelling imagery and content that answers the customer’s questions about a product are a must-have for a good customer experience.  

Through recent research, Coles identified some key product elements that really matter to your customers. To help optimise your products and improve the customer experience online.

Technology has come a long way. More and more people are researching and buying their groceries online and, since
they can’t actually touch, smell, or squeeze an item – visuals matter more than ever.

People still rely on their senses to decide what’s appealing enough to buy, so compelling imagery that replicates a product’s appeal is a must-have for a good customer experience.

At Coles, we’re on a mission to deliver strong, informative and eye-catching product imagery and content that customers can engage with whether they’re shopping online or doing their research before they head into a store. We aim to represent products as faithfully as we can online – with clear images, context and inspiration.

By helping the customer, you’ll also:

• Increase conversion
• Increase engagement
• Drive brand awareness
• Build brand trust and loyalty

Plainly put, when it comes to product images – what’s good for the customer, is good for you.

The change in mandatory attributes will roll out for SKUlibrary customers early 2025.

Coles will be using SupplierXM (SXM) as a pass-through from SKUlibrary to feed content to Coles; there is a free-of-charge integration between SKUlibrary and SupplierXM for SKUlibrary customers.

In preparation for this launch, we are requesting that you please either sign up for your free SXM account or opt in to the free-of-charge integration between SKUlibrary and SupplierXM. 

If you already have an SXM account 

Not a lot will change, you will simply find new mandatory attributes in SKUlibrary that will be marked as “required” These fields will need to be filled in to finish creating a product in SKUlibrary and push through to Coles. Make sure you have opted-in for the free integration here.

If you don’t have an SXM account 

SupplierXM is a sourcing platform and will be utilised for various quality assurance checks related to the new required fields. You can create your free account here.

Coles Digital will be launching SupplierXM (SXM), meaning SKUcapture will no longer be where you enter your product information for Coles Digital.  

If you already have an SXM account 

SXM will be your new free-to-use service for getting products on the Coles website. You should stop inducting products on SKUcapture when advised by Salsify early 2025 and begin using SXM instead.  

If you don’t have an SXM account 

You’ll need to create a free-of-charge SupplierXM account

Creating your SupplierXM account

1. Got to the SupplierXM sign up page

2) In the ‘Organisation you belong to’ field: 

• Enter your business name and choose ‘Add’ or; 
• Select company name from the dropdown list but modify it by typing in (Australia). Be sure not to submit the existing name without the modification. 
   

3) In the ‘Which market do you intend to use SupplierXM’ field > select ‘Australia’ 

4) In the ‘Your organisation’ field > select ‘Supplier‘ 

5) Fill in your contact details to complete your registration 
  

The Salsify team will be operating the SupplierXM platform on behalf of Coles Digital, and will be available to assist throughout the registration process and provide you with updates on the next steps closer to our go-live date. 

No, SupplierXM is a free platform and there is no cost at any stage to the suppliers.

Suppliers want to share product content with Coles Digital, also need to have a SupplierXM account as well.

The SXM account will be used as a pass through to share content with Coles Digital. Once the SXM account is set up, they can be linked by a free integration so you can manage all your data from the one source (SKUlibrary).

Attribute data for all existing products will be migrated to SupplierXM by Salsify. Suppliers will then be able to supply the additional attributes in relation to each product in new fields that will appear. Coles would be grateful if additional attributes could be added at your earliest convenience.

New products that are added to SupplierXM (including via SKUlibrary) will require the current attributes as well as the additional attributes (as applicable) below prior to being published on Coles’ online platforms.

Data migration will commence early 2025. The Salsify team will proactively be reaching out to guide you through the process and make sure you are aware of any critical timelines.