Brands need to embrace a customer-first mentality, listening closely to shoppers’ needs while delivering — and ideally, exceeding — those expectations.

The best brands and retailers have meticulous social media strategies that ensure they post the kind of content their audiences want to see.

To stay competitive, brands need to move with the market and embrace emerging trends.

In the face of all this change — and with the added complications of an uncertain economy — retailers need to be aware of all the newest trends and technologies in the industry.

The entrepreneur offered customers generous coupons, eye-catching retail product displays, and — in a particularly inspired move — even once threw pennies off the roof of his store to passersby below.

Here, we explore the evolution of ecommerce personalisation trends, examine four industries undergoing significant change, and offer practical insights to help businesses better connect with customers.