The SKUvantage Blog

The page includes some articles related to how to drive value from product content. There are significant resources over at Salsify

What Types of Delivery Services and Return Policies Do Today’s Customers Seek?

The COVID-19 pandemic fundamentally changed the way consumers purchase and receive products, as well as how they return purchases. As brands and retailers look to the future of commerce, what do customers really want from delivery services and return policies? 

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Do Personalised Ads on Social Media Actually Work?

Personalised ads collect user data from around the web and use it to identify what products and services someone is likely interested in.

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What Is Headless Commerce?

While the phrase “headless commerce” may conjure up some unnerving imagery, the fact of the matter is that, for many companies, “the head” might lead to more trouble than it’s worth. 

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Omnichannel Shopping: How Do Shoppers Engage With Your Brand?

When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviours.

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What Are Walled Gardens?

A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer.

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Shopping Trends: 3 Ways To Create Unique In-Person Shopping Experiences

Shoppers have been returning to brick-and-mortar stores with higher expectations than ever before, giving rise to new omnichannel shopping trends.

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