The SKUvantage Blog

The page includes some articles related to how to drive value from product content. There are significant resources over at Salsify

What Is Ecommerce Personalisation — And How Can It Benefit Your Business?

Ecommerce is undergoing exponential growth. Already on the rise pre-pandemic, the last two years have pushed this buying and selling approach into overdrive: Recent predictions noted by Forbes suggest that global ecommerce sales volumes will soon hit $4.2 trillion.

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What Are the Biggest Commerce Barriers for Brands and Retailers

To survive — and thrive — brands and retailers must identify, adapt to, and overcome emerging commerce challenges that prevent them from offering the best consumer experience possible. 

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How To Overcome the Top Challenges for Maintaining Brand Trust and Loyalty

Due to a variety of factors — from the ongoing impact of the pandemic to the rise in private-label offerings — brand trust and loyalty are harder to maintain than ever.
In an effort to understand the importance of a brand’s reputation, the factors that drive consumers to change preferred brands, and more, Salsify surveyed more than 4,000 consumers across the U.S., Great Britain, France, and Germany…

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6 Essential Digital Product Metrics for Ecommerce Success

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. Leaders must focus on the essential digital product metrics that will help them meet their unique goals. Too much data can blur the appropriate next steps for your team, leaving them chasing irrelevant or unactionable information…

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Why High-Quality, Relevant Product Pages Are More Important Than Ever

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it. The information you display on these pages should be accurate, consistent, up to date, and relevant to shoppers, or you’ll lose their attention…

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