Omnichannel Commerce

Consumers want to know what the next hottest trend will be, and brands and retailers want to make sure they’re in on the action. 

Those retailers who do meet the latest consumer expectations, however, tend to have something in common: They prioritise product data management — empowering them to seize new opportunities in today’s dynamic ecommerce landscape.

When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviours.

A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer.

Omnichannel commerce is no longer the exception — it’s the expectation.
Here are three ways to optimise your omnichannel commerce strategy, target potential pitfalls, and streamline the consumer experience.