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Consumers want to know what the next hottest trend will be, and brands and retailers want to make sure they’re in on the action.
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Those retailers who do meet the latest consumer expectations, however, tend to have something in common: They prioritise product data management — empowering them to seize new opportunities in today’s dynamic ecommerce landscape.
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When you think about omnichannel shopping, you may imagine futuristic shopping experiences fit for a sci-fi movie, but every year yields the launch of new technologies, the rise of new trends, and unforeseen changes in markets and buying behaviours.
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A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer.
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Omnichannel commerce is no longer the exception — it’s the expectation.
Here are three ways to optimise your omnichannel commerce strategy, target potential pitfalls, and streamline the consumer experience.