Salsify

Here, we explore the evolution of ecommerce personalisation trends, examine four industries undergoing significant change, and offer practical insights to help businesses better connect with customers.

For brands and retailers, a single sale doesn’t equal success. Instead, it’s about building a customer base that’s willing to come back and purchase your products over and over again.

Shoppers have been returning to brick-and-mortar stores with higher expectations than ever before, giving rise to new omnichannel shopping trends.

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers. Unfortunately, many brands still don’t pay enough attention to their product pages. They make product page mistakes that go unnoticed — but are still significant enough to drive consumers away from their sites…

Zombie customers are another class of nightmare for brands entirely. Explore the basics of zombie customers, and learn five tips for bringing these shoppers back…

Gone are the days when the path to purchase involved a single trip to a brick-and-mortar location. Now, customers interact with your brand across a variety of touch points — creating a nonlinear, omnichannel customer journey that may include everything from conducting a Google search to viewing your brand’s social media posts to researching reviews…