Salsify

After becoming increasingly accustomed to shopping online, today’s consumers seek omnichannel, hybrid shopping experiences that offer the best of both brick-and-mortar stores and ecommerce websites.

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee…

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it. The information you display on these pages should be accurate, consistent, up to date, and relevant to shoppers, or you’ll lose their attention…