Product Content Tips

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers. Unfortunately, many brands still don’t pay enough attention to their product pages. They make product page mistakes that go unnoticed — but are still significant enough to drive consumers away from their sites…

Zombie customers are another class of nightmare for brands entirely. Explore the basics of zombie customers, and learn five tips for bringing these shoppers back…

Gone are the days when the path to purchase involved a single trip to a brick-and-mortar location. Now, customers interact with your brand across a variety of touch points — creating a nonlinear, omnichannel customer journey that may include everything from conducting a Google search to viewing your brand’s social media posts to researching reviews…

If a picture is worth a thousand words, how do videos stack up? But what type of videos deliver the best performance for ecommerce brands, and what goes into making a standout media experience? This post provides an overview of three types of ecommerce videos worth incorporating into your strategy — and tips on how to make them work for you…

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee…

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it. The information you display on these pages should be accurate, consistent, up to date, and relevant to shoppers, or you’ll lose their attention…