How To Overcome the Top Challenges for Maintaining Brand Trust and Loyalty

Due to a variety of factors — from the ongoing impact of the pandemic to the rise in private-label offerings — brand trust and loyalty are harder to maintain than ever.
In an effort to understand the importance of a brand’s reputation, the factors that drive consumers to change preferred brands, and more, Salsify surveyed more than 4,000 consumers across the U.S., Great Britain, France, and Germany…

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Why High-Quality, Relevant Product Pages Are More Important Than Ever

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it. The information you display on these pages should be accurate, consistent, up to date, and relevant to shoppers, or you’ll lose their attention…

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