To take control, Reckitt selected SKUvantage to capture complete product content for its full product range. This could then be shared with retailers and used internally for applications such as sales tools.
From its experience working with major grocery retailers, SKUvantage advised on a data model and captured full product content accordingly. SKUvantage also captured catalogue and ecommerce imagery which can be repurposed for almost any media. SKUvantage and Reckitt then shared this product content with retailers.
With all pack information available to retailers, this content gives consumers the same experience online as they would in store. For the first time, Reckitt has all its customer facing product content in one place, and on SKUlibrary, ready to be shared with business partners.
“The content provided by SKUvantage enables us to populate our own product information management system with up to date product content, and also give a full set of product images and data content to our retailer customers. Our brands have benefited with an improved presentation of product features on retailer web sites, with minimal effort from our business. SKUvantage has been an excellent partner. They adapted to our needs and provided a fit for purpose solution to help meet our business objectives.”