Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers. Unfortunately, many brands still don’t pay enough attention to their product pages. They make product page mistakes that go unnoticed — but are still significant enough to drive consumers away from their sites…

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?…

Zombie customers are another class of nightmare for brands entirely. Explore the basics of zombie customers, and learn five tips for bringing these shoppers back…

Gone are the days when the path to purchase involved a single trip to a brick-and-mortar location. Now, customers interact with your brand across a variety of touch points — creating a nonlinear, omnichannel customer journey that may include everything from conducting a Google search to viewing your brand’s social media posts to researching reviews…

After becoming increasingly accustomed to shopping online, today’s consumers seek omnichannel, hybrid shopping experiences that offer the best of both brick-and-mortar stores and ecommerce websites.

After a couple of years of pandemic-related social isolation, many of us could probably use a reminder: “No man is an island, entire of itself.”