The SKUvantage Blog

The page includes some articles related to how to drive value from product content. There are significant resources over at Salsify

This Blog Post Was Written by an AI Bot – Could Your Product Descriptions Be Next?

AI is here to stay. In fact, an AI bot wrote this blog, so does that mean it’s coming for your product descriptions next?

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Live Stream Shopping and Shoppable Video: Here’s What Global Consumers Want

Live-stream popularity is soaring, and the medium and its users have turned to shopping as the next step in the streaming story.

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Bad Data 101: How Errors Affect Your Business Performance

Data errors are inevitable – but if they’re left unchecked they can pile up and snowball to seriously affect your business.

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Why Consumers Are Online Shopping on Mobile Phones Inside Stores

Ever wondered why more and more people are browsing online while in-store? It may look odd, but there’s more to it…

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2023 Consumer Research Unpacks Global Shopper Insights

With the recent Salsify Consumer Research Report, we have a deeper insight into shoppers, how they make the decisions, and the big question…why?

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2023 Consumer Behaviour Insights: Here’s Why Shoppers Aren’t Buying Your Products

Having trouble with generating consistent sales? Here’s why consumers are opting against buying your products.

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