Product Content made easy

SKUvantage technology & services provide a solution to the challenges of sourcing, creating, managing & distributing product content, for retailers, wholesalers & manufacturers.


Our awesome product content production team deliver high quality product photography, renders, data transcription, 360 spins, video and product descriptions.

You name it, we’ve done it.


The SKUlibrary Product Information Management (PIM) platform makes creating, managing & distributing product content much easier, for retailers, wholesalers and suppliers.

We actually use our own platform!


Get product content from your suppliers with an easier process for your business and theirs. Our managed service is used by many leading retailers and wholesalers.

Get more content with less effort.

An integrated solution to product content

Good product content is an essential requirement to compete. But it is challenging to do well. We provide a one-stop shop to help manufacturers, retailers and wholesalers get good product content in front of buyers, with less effort.

Whatever your product content problem, we likely have a solution.

The SKUvantage Solution Suite

During our decade of expertise across a diversity of sectors and clients, we have developed a suite of services and technology that help to drive sales, brand engagement and reduce business process costs, with high quality product content, that is efficiently created, source, managed and distributed.

Experts in High Quality Product Photography

Product photography studio sydney

To discuss your product photography requirement and how we can make your products look good online, just request a quote below.

Fast, Low Cost, CGI
& Render Creation

Product renders and CGI of packaging artwork

If your products are a challenge to create from photography, or you need low cost renders delivered quickly, please get in touch for a competitive quote.

Lifestyle & On-location Product Photography

Lifestyle product photography from SKUvantage

We work efficiently to keep costs low, compared to the high quality we deliver. Get a quote for investing in making your products look as good as they can to buyers.

360 spins

Creating a 360 spin may not be as costly as you think. It certainly pays dividends by creating a more engaging experience with your product.

Inform with Engaging
Product Descriptions

Product description writing service

Better product descriptions drive value through improved SEO ranking, higher sales and lower cost to serve. For a small investment per product, you can communicate category authority and help users choose products that meet their needs.

Transcribe Data from
Product Packaging

Not many people enjoy transcribing product data from packaging. From having done this on tens of thousands of products, we know it isn’t fun. So let us do it for you.

Low Cost Video

If your products warrant an investment in video, watch our showreel here and get in touch to for a discussion for how we can take your content to the next level and really engage buyers.

Low Cost Barcode

Barcode verification reports testing

Get your products to shelf with less fuss and stress with low cost, fast barcode verification reports.

Product Photography

From our multiple Sydney product photography studios, we have delivered high quality imagery across many categories, from fashion to food, and catheters to coffins. Our projects have ranged in size from 1 product to 30,000. Learn more.

Renders & CGI from Artwork

Computer Generated Imagery (CGI) and renders from artwork are an alternative to photography, particularly for challenging products such as film packaging FMCG items. We have a breadth of experience in creating a spectrum of render and CGI assets at a very attractive price point. Learn more.

Lifestyle Photography

Give buyers a better sense of context of use of your products with lifestyle or on-location photography. This type of photography pays for itself in higher sales and better brand engagement. Learn more.

360 Spins

Show off every angle of your product and create a more interactive experience with a 360 spin. These can be embedded in your web site with relative ease, and can be turned and zoomed by the browser. Spin a person, a product or a bottle! Learn more.

Description Copywriting

When you need to describe the features and benefits of your products, you need a compelling product description. These give buyers the information they need and drive your SEO performance. We have written thousands of product descriptions for a diverse range of products and tones of voice. Learn more.

Data Transcription Service

An image only goes so far. Buyers still need to know specific information about product capabilities. Structured product data is essential to help users compare and filter on product specifications, and give buyers the information they need. Learn more.”

Professional Videos

Video is becoming a requirement for high quality presentation of products. Sales uplifts from a compelling, short video are significant. For high value or high margin products, investment in sophisticated production is more than justified. For lower price products, we can produce low-cost videos to drive more engagement than 2D images. Learn more.

Low Cost Barcode Verification

There is now a choice for how to get your barcode verification reports done. You could save 39% on barcode verification fees, and much more if you are not a GS1 member.

SKUvantage has been providing barcode verification services since 2016. We charge just $20 for a barcode verification report, whether you are a client of ours or not. For urgent requirements, there is the option of having these delivered as a “Fast track” for a small premium. Numerous vendors, large and small, have made the switch to our service.

Learn how many vendors are taking advantage of how fast, low cost service.

Finally, an Easy
to Use PIM

Product content management really can be easy. Seeing is believing. Get in touch for us to show you some of the innovative ways we help leading retailers manage product content more effectively.

Share Product
Content Easily

An investment in product content is highly compelling. It is the 1% of your marketing budget that drives the performance of the other 99%! Book a demo to learn how SKUlibrary and SKUvantage services and solutions can help make your products look good online.

Share Collections
of Digital Assets

Watch this video or get in touch to learn how we can simplify the management of both product and non-product assets, in one place, with less effort.

Get Richer Content
in Front of Buyers

Rich product content is the best way to differentiate the presentation of your products and drive sales. Learn how we can support your brands look as good online as they can.

Easily Manage
Product Lifecycle

If getting a clear view of the status of your products is something you are missing, request a demo to learn how we can help your teams priorities.

Product Information Management

Often technology is the barrier to managing product information effectively, rather than the solution.

SKUlibrary is the fit for purpose Product Information Management (PIM) Platform, that makes it much easier to get engaging product content in front of buyers.

SKUlibrary is designed to be intuitive for photographers, copywriters and data entry teams. It is just like editing your web site product page. It also comes pre-populated with thousands of branded grocery, liquor, pet and pharmacy products from leading suppliers.

We even use our own product, in our business!

Almost no training is required and we can get you up and running quickly, without the expense of a supporting IT team, at a much lower cost than other platforms. Learn More.

Product Information Syndication

Product information management is a huge challenge for most brands. Executed poorly it leads to lower sales, higher costs and frustration for teams and buyers.

The vast majority of Australia’s leading FMCG brands use SKUlibrary to reduce the effort of giving buyers the information they need in digital channels. SKUlibrary is used as a single source of truth for product content, feeding retailers, brand sites, ecommerce platforms, fields sales tools and other marketing channels.

SKUlibrary is complemented by SKUvantage services which provide cost-effective photography, render creation, data transcription, description writing, video and barcode verification reports. This combination of technology and service results in a turnkey solution to brands to get consumers the information they need and enhance product and brand performance. Learn more.

Digital Asset Management

Products can have related digital assets. You want to manage these easily, have a single source of truth and avoid the chaos of shared drives.

But doing this for both product images and non-product assets is a challenge. Different types of assets need to be treated differently, leading to multiple systems and confusion. Until now.

SKUlibrary DAM capability helps to keep related assets organised so they can be shared rapidly internally and externally, helping to drive value from your product content. Watch this in action.

Rich Product Content Delivery

Buyers use digital channels for researching products that meet their needs. Engaging, richer content beyond the information on the packaging informs buyers and helps converts browsers to buyers.

Creating and managing this enhanced content can be a challenge. System capability, team skills and time can limit what can be presented to buyers on the product page.

SKUlibrary can extend the type of information that can be displayed on your product page and then deliver the rich content to buyers. Learn more.

Product Lifecycle Management

Products go through various stages to get live. Moving quickly through these stages results in more time on shelf, higher sales and less discounting.

Clear actions and reporting is essential. SKUlibrary is designed to deliver simple to follow processes to minimise the time to go live, and customised reports to deal with issues quickly.

Workflow typically involves a notification of an action to be undertaken when a product reaches a certain status. These are configurable in SKUlibrary either by the client or SKUvantage.

Together with the status of samples, legal sign off, and content quality, dashboards present a clear view on where products are held up in the process and take the necessary action.

Easily Source Product
Content from Suppliers

Your team has better things to do than chasing suppliers for product content. We are experts in navigating these challenges. You save time and effort, which is better spent delighting customers.

An Easy Solution for Retailers

Sourcing product content from suppliers is preferred to creating this yourself.

Suppliers should know their products better than anyone. It is also more cost effective to source content from them, and further improve it than creating yourself.

But getting the diversity of suppliers to comply has always been a challenge. They get many requests, have varying internal capability and the technology or process is often a hindrance, not a help. Until now.

SKUcapture is the managed service that makes it easier to source product content from suppliers using SKUlibrary, saving time and cost for you and them. Learn more.

We actually use our own product!

SKUlibrary is the platform developed by SKUvantage to manage the product content production for our clients. So our photographers, editors, copywriters, and data entry teams use SKUlibrary all day.

This means we need to make it as efficient and easy to use as possible to give our clients high quality, low cost product content. Our colleagues don’t have to suffer the pain of product content. Why should you?

What our clients say

Our clients

Get in Touch

Whatever your challenges with product content creation or management, it is likely we have a solution. Get in touch for a conversation for how we can help make your products look good online, with less effort.