Mister Zimi Ghost Mannequin Photography
Boldy marching to the beat of their own drum, Jimi and Zoe Paul are the power couple behind the fiercely colourful and unique designer label, Mister Zimi. Revered by fashionistas across Australia and worn by the likes of Elyse Knowles, Mister Zimi’s vivacious prints are full of excitement.
In their efforts to create relaxed, trans-seasonal dresses, jumpsuits, jackets, swimwear and more, Jimi and Zoe are certainly not afraid to explore vibrant colours and lively prints. Here at SKUvantage, we love bright colours and prints, and embraced the opportunity to shoot Mister Zimi products with the ghost mannequin photography method.
Also known as invisible mannequin photography, ghost mannequin photography is a leading style of fashion photography that uses mannequins to model garments, projecting the illusion of someone filling out the clothes – essentially “wearing them”.
This style of fashion photography works well for designer brands such as Mister Zimi as it removes all distractions from the image to let the garments be the sole focus, highlighting the shape, colours, design, and textures.