High quality product content production
SKUvantage provides a range of services to deliver high quality, low cost product content to give consumers the information they require. Briefing in work is simple.
Whether 1 product or 10,000, we can deliver
There is no one in Australia with the breadth of product content production capability and experience as SKUvantage. We have executed numerous projects for clients to bring their product content up to standard. Just get in touch to discuss how our capability below can be applied to present your products online in the best way possible.
Existing Clients
If you are already a client, simply log in to SKUlibrary and click on this banner, or search the help section for “brief” to learn how to send us a request
New Clients
We provide our services to all suppliers, whether or not you are a user of SKUlibrary. Simply click below to get in touch, review our work and request a rate card.
provides a range of high quality, low cost product content services
PHOTOGRAPHY
We have been producing high-quality images since 2012. In fact, our first major project was to source, photograph and transcribe content for over 25,000 products for a major retailer.
Few have our experience, and our reviews speak for themselves. SKUvantage has shot every type of product. From jewellery to machinery, and everything in between. Just get in touch to discuss your requirements
SPRITZING & BOTTLE PHOTOGRAPHY
Bottle photography is tricky. Creating a realistic fresh, frozen or web look with spritzing is even more challenging. The correct lighting is important to achieve a fine balance of reflection, transparency, and detail that is needed to really show off your products.
We tailor all of our photography to your exact specifications and the quality of our imagery means that the final results can be used in both print and catalogues, as well as through all digital channels.
RENDERS
Computer generated images (CGI) are an increasingly popular way of displaying products, particularly for products that are hard to photograph well.
We can create true to life renders from artwork and also combine with photography if required. We enjoy solving complex imagery problems, so if you have a product that is difficult to photograph, we can make it look good online.
MOBILE OPTIMISED IMAGERY
As we all know, mobile devices are often the starting point for online purchase or research for in-store purchase.
How do you communicate the essential elements of a product on a smaller screen? Mobile optimised hero images can be used to achieve this and are permitted by some retailers. We can create these for a low cost from your existing images.
LIFESTYLE IMAGES
Some products and their features benefit from imagery which illustrates the use of the product in context.
These types of images can also be used across a diversity of marketing placements. With our range of experience and skill of our team, we are well placed to generate high quality lifestyle imagery that provides a personal touch connecting your consumers to your brand.
VIDEO PRODUCTION
Video is the new norm. Youtube and other video sharing platforms have trained an entire generation to consume information through video.
And of course, you can communicate much more information in a more engaging way through video. Our skilled team can work with you to develop and produce your brief. If the retailer can’t take video you can also use this on your brand site
360 SPINS
360 spin photography gives the consumer the ability to rotate the product as if it was in their hand in a store.
This works well for products that has information all around the packaging. It also brings a new meaning to “spinning the bottle”. Certain retailers can take these spins, however they can be used on your brand site and B2B platforms.
COPYWRITING PRODUCT DESCRIPTIONS
Despite the rise of video, infographics and rich content, the written word is not dead. Consumers are a diverse bunch and many still prefer to digest information through reading.
A good product description is also essential for Search Engine Optimisation (SEO) and gives retailers paraphrasing your description a starting point. We have written tens of thousands of descriptions across every product imaginable
“Like us, cats lose interest in repetitive meals, which is why Fussy Cat created a broad variety of food for your feline friend. The Fussy Cat Shredded Chicken & Liver in Gravy is a highly palatable meal filled with a good amount of protein for muscle development and weight maintenance.
Ideal for everyday feeding, this wet cat food delivers complete and balanced nutrition, and is suitable for adult cats of all breeds. Fuel your furry friend with essential vitamins and minerals to get them ready for a busy day of play.”
“Pizza is a lot more fun when it’s homemade! The DIY Pizza Basics Bundle contains two packs of Jase’s Kitchen Pizza Base, Mozzarella Shredded Cheese 250g and Leggos Tomato Paste Pizza Garlic Onion Herb Squeeze 400g. Simply add the tomato paste to the pizza base, add your favourite toppings, sprinkle cheese over the top, cook and enjoy!”
“Wente Morning Fog Chardonnay is named for the rolling fog that pushes through the Golden Gate into the San Francisco Bay. Showcasing crisp notes of melon, vanilla and oak and a bright finish”
BARCODE VERIFICATION REPORTS
Producing a barcode verification report is an essential step in the process of getting a product live. They prove that your product will scan in the supply chain and at checkout without issue.
SKUvantage creates barcode verification reports 40% cheaper than you may be used to, with a fast turnaround. These are accepted by all retailers in Australia and New Zealand. Learn more here.
DATA ENTRY & TRANSCRIPTION
Factual product data includes ingredients, allergens, NIP data and various regulated product information. This is now mandatory for some retailers.
Often the only trusted source of truth is the finished packaging. Our team is able to transcribe product information from packaging accurately and efficiently, saving you this incredibly tedious task.
