hybernate fashion photography styled model;

Hybernate logo


Hybernate brings a fresh perspective to sleepwear with their stylish and comfortable designs. Created in Australia for women by women, Hybernate products are designed to make women look and feel effortlessly cool in their sleepwear. Given we spend about one third of our life sleeping, Hybernate believe we should do so in stylish and comfortable clothes. Available exclusively online, Hybernate sleepwear can be worn to bed, around the house or even to your local coffee shop. Committed to sustainability, Hybernate products are made from ethically sourced pima cotton, and designed to last you for years to come.

Hybernate approached SKUvantage to do some e-commerce and flat lay fashion photography for their range of sleepwear products. E-commerce fashion photography is perfect for showcasing how the product looks on a person, and is suitable for online and catalogue use. Here at SKUvantage, you can specify any requirements you have for hair, face, background lighting and poses, so you can be sure that you are getting the exact images that you want.  For this Hybernate shoot, we used a light grey background with very minimal hair and makeup to really draw attention to the comfort and wearability of the products.

Styled fashion photography brings out the detail in the products and showcases the products in a more dynamic way, which interests customers and often sways their purchasing decisions. For this shoot, we embodied the essence of Hybernate with relaxed poses and expressions. We styled the products with shoes, a jacket and a bag, to show how the sleepwear can be translated from home to the local coffee shop.

Flat lay photography is a great photography method to show the product in its entirety and draw attention to its exceptional quality. For this photography method, our cameras are suspended from the ceiling so we can capture multiple birds eye shots in a short space of time. For this shoot, we shot the products both individually and in groups.

The final images look absolutely incredible, have a look at them on the Hybernate website, Instagram page and on our Instagram page. For any questions or to get a quote for your own fashion photography, please contact us here.