Beginning as a humble stall in the Bondi markets, to having a runway show at the Sydney Opera House, LOVER the Label continue to thrive without straying too far from their signature aesthetic. Founded by power duo Nic Briand and Susie Chong, LOVER the Label love to create the unexpected. Think soft silhouettes and sharp shoulders, and dainty florals and bold colours. With its trademark ethereal look and creative pieces, it is no wonder this brand has a big following with fans such as Alexa Chung, Beyonce and Miranda Kerr.
SKUvantage were thrilled to work with LOVER the Label on some Ghost Mannequin photography for their gorgeous designs. Ghost Mannequin Photography is an excellent method of showing how the products look on a person, with the help of an invisible model. The process is rather simple, the products are delivered to our studio, steamed and photographed on a mannequin as per the style guide. During the editing process, our talented team of editors edit out the mannequin and fix any issues with the lighting or shadows.
This method of photography is perfect for brands such as LOVER the Label as it highlights the intricate details of each piece, and lets the product be the sole focus of the shot. The final images really highlight the gorgeous pieces, have a look at them on The Iconic, where they are exclusively sold, or Instagram page, and also on our Instagram page.
Contact us here for any queries regarding your own fashion photography.