prizefighter lookbook location photography;

prizefighter logo


Intense training sessions don’t have to mean a compromise in style. Prizefighter is a contemporary sports active lifestyle label featuring apparel that can work as both gym wear and streetwear. The brand uses all the latest technical sports fabrics for a functional yet fashionable look and has a wide range of products to suit all interests. From boxing to yoga, to hanging out at brunch, Prizefighter apparel is your go-to stand out activewear.

The team at SKUvantage loved working with Prizefighter to shoot their lookbook campaign. We took the shoot outside to give the products a great industrial setting and really tell the brand’s contemporary story. Our photographer worked closely with the Prizefighter team to style the shoot and create an edgy aesthetic. Lookbook images are ideal for bringing out the detail in garments and giving dynamic context to the products. The images are designed to capture the interests of customers and often sways their purchase decision. For the shoot with Prizefighter, SKUvantage booked a male and female model to showcase as much of their amazing range as possible. The team shot the images at an outdoor location and in the studio, with a dedicated hair and makeup team on hand to touch up the models throughout the day.

Inspire your browsers to become buyers with creative imagery by getting in touch with SKUvantage to book your next lookbook campaign. See more examples of lookbook photography here and head over to Prizefighter to check out more from this shoot.