Ripe is an Australian owned maternity fashion brand combining comfort with style. Established in 1996 by two friends who were frustrated with the current market for maternity wear, Ripe empowers women to shop for pregnancy clothes with confidence. With its wide range of clothing designed to fit the bump at every stage of the pregnancy, Ripe provides women with trendy yet comfortable maternity clothes to flatter the figure. Constantly growing and evolving since its first launch in 1996, Ripe now have fifteen concept maternity stores in Australia, and their clothing can be found in a wide range of stores overseas.
To highlight their range of comfortable and cute maternity clothes, Ripe decided to use model fashion photography. Model fashion photography is an excellent photography method for showing potential customers what the product looks like on a person. This is particularly useful with maternity wear as potential customers can see how the product fits from different angles, and at different stages of the pregnancy.
For this model fashion photography shoot, Ripe sent us their garments from Melbourne. They also submitted an online brief with a model description and directions for the photoshoot. A model was selected from The Right Fit, and images were shot from different angles including close-ups. Our talented team of photographers and editors worked hard to ensure that this shoot had a very quick turnaround time and the images turned out amazing.
Here is a testimonial from Ripe:
“Thanks for sending back the completed images. They all look great! Thanks for turning the job around so quickly. I’ll be in touch in the future, if we need any more.”