Why choose between activewear and fashion when you can have both? THE UPSIDE is a premium, Sydney based, global brand founded by Jodhi Meares. Living between New York and Hawaii, Jodhi was practicing yoga daily and spotted a gap in the market for functional and fashionable activewear.
Jodhi Meares has been a successful name in the fashion industry since the age of 15 when she began an accomplished modelling career. She went on to host many television shows including Australia’s Next Top Model and establishing the iconic Australian boho brand, Tigerlily. THE UPSIDE is Meares’ latest successful venture and is a brand known for it’s luxe materials and fine attention to detail. The designs are instantly recognisable and include unique prints and an easy, effortlessly sleek aesthetic.
SKUvantage studio had the pleasure of shooting a range of THE UPSIDE garments and accessories. The team were ecstatic to work with such a bold and sophisticated brand and were not disappointed when the products arrived for photography. The range included eye-catching sports crops, sports luxe bags and amazing leggings.
The SKUvantage team of photographers and editors used ghost mannequin photography, also referred to as invisible mannequin photography, to let the products speak for themselves. This style of photography involves shooting the garments on a mannequin which is later removed in editing, giving the illusion of the garments being “worn”. This is just one of the great ways our photography team can highlight the unique designs, textures and shape of your garments. Have a look at the final images on their website, Instagram page and our Instagram page.