Overview

Coles Liquor were looking for a solution to sourcing and managing all product content from their suppliers.  

They also wanted an integration with their ecommerce site, so their product content could be fed directly and updated immediately.

Coles Liquor were interested in SKUcapture as a tool for vendors to submit product information, as well as using SKUlibrary as a PIM.

Case study the challenge

The Challenge

  • Coles Liquor needed a solution to managing their product content data, as well as sourcing it from their vendors and suppliers.
  • They also wanted to be able to integrate this information directly into their e-commerce sites.
  • SKUvantage offered the solution to these issues.
  • By using SKUlibrary as a PIM platform, and SKUcapture as a supplier content portal.
  • This means all their information is in the one place, for a single source of truth.
case study our approach

Our Approach

  • Using our experienced SKUcapture service, the team at SKUvantage freed the Coles Liquor team from the time consuming task of sourcing product content from their suppliers.
  • This service provided them with an intensive support period, as well as targeting priority suppliers by phone and email.
  • SKUvantage provided a fully managed turnkey solution, to deliver a full set of product content which could then be easily maintained through their new SKUlibrary hosting page.
  • SKUvantage then supported Coles Liquor in creating a supplier portal.
  • This meant that suppliers could directly upload their product content into SKUlibrary, to be fed to Coles Liquor sites.
Case study the result

The Result

  • A SKUcapture portal was set up for Coles Liquor suppliers to use.
  • This was customised to meet their specific data requirements and image requirements.
  • The Coles Liquor team can log into SKUlibrary to view, edit and publish supplier content at any time.
  • Coles Liquor e-commerce sites now displays excellent product content, from quality images and a range of data attributes.