What is SKUlibrary?

SKUlibrary is a platform designed to simplify the capturing of product content from suppliers, in line with retailer requirements.

In SKUlibrary, you can enrich and update your product content to Coles Liquor Group’s requirements, for them to feature on their online sites. Sign into the SKUlibrary portal below:

New Supplier Registration

Are you a new Coles Liquor supplier and require access to SKUlibrary? Please fill in the form below, and we will set you up with an account. Once created, you will receive an email with instructions and a temporary password. 



Getting Started

User Guide

View this user guide for a short introduction to SKUlibrary, how to get started and how to upload content.

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Bulk Uploading Products

Follow our step by step guide on how to submit a product bulk upload request.

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Image Guidelines

Click here to view detailed guidelines for your product and lifestyle images.

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Product Requirements

Image Validation:
  • Size:
    • Minimum: 1500x1500px
    • Recommended: 3500x3500px
  • Minimum 300 DPI with RGB colour profile
  • Dissolved background with accurate clipping path (product will be rejected if the item itself has been clipped)
  • Images must be SQUARE
  • Padding: 10% or 10px margin
  • Placement: Product image to be centred & 80% of image canvas size
  • Resolutions, creases, tears and blemishes should be retouched out
  • File format: PNG, JPG
  • Vintages:
    • For non-vintage products: If the product name does not include a specific vintage year (NV), the product images must not display any vintage year.
    • For vintage-specific products: If the product name includes a specific vintage year, the product images must reference that same vintage year.
  • Include Front and Back of Pack images for all alcoholic beverages: for bottles of wine and spirits, provide Front 2D and Back 2D images; for single bottles or cans of beer and premixed drinks, include Front 2D and Back 2D images; and for packs or cartons of beer and premixed drinks, supply Front 3D, Front 2D, and Back 2D images.
    • What’s the difference?
      • 2D images show the product straight on from the front/ top
      • 3D images show the product from an elevated or angled view, demonstrating depth, size and shape
  • Back images: All back of can, bottle, pack or carton images should be supplied as a 2D image for best readability.
  • Secondary images: left, right and top images of packs and cartons are recommended by not mandatory.
  • Marketing images: Strictly no marketing images. However, lifestyle images are accepted.
    • Marketing image – not accepted. A marketing image differs from a lifestyle image in that its main purpose is to highlight product claims and brand callouts. This interferes with the customer experience of viewing the product and information online.
  • Lifestyle images: A lifestyle image takes your product and puts it in a real-life setting.
    • People and events: A lifestyle image may depict people enjoying your product. This is a great way to demonstrate scale and highlight your product for use in specific seasons or events, like sausages in the context of Aussie summer BBQs.
    • Cooking and inspiration: Get your customers excited to try something new by showcasing a tasty meal or platter idea using your product as a feature, making it a go-to favourite that’ll keep them coming back for more.
  • Responsibility is with the supplier
    • To update images as soon as packaging has changed (e.g. allergen claims, Country of Origin and nutritional info)
    • To hold all of the necessary rights and/or licenses in respect of any logos, imagery or artworks provided to Coles and the supplier warrants that the supply of any such logos, imagery or artworks by Coles to customers will not infringe any rights of any third party.
Mandatory Data For Your Product Range:
AttributeExample
Item NameRed Shiraz 750ml
Product Tasting Notes/DescriptionsA vibrant and approachable red blend with juicy red and black fruit flavors, balanced spice, and a smooth, harmonious finish.
Food Match
Country of Origin (Bottled In)Australia
Front and Back of Pack ImageBottles of Wine & Spirits
Front 2D
Back 2D

Single bottle/Can of Beer & Premixed
Front 2D
Back 2D

Pack/Cartons of Beer & Premixed
Front 3D
Front 2D
Back 2D or 3D
High Desirable Data For Your Product Range:
AttributeExample
Brewery (For Beer Lines only)Name of the brewery that produced this beer
Drinking Date Range (Range) (For Wine Lines only)Enjoy now or cellar until 2028
European Brewery Convention (For Beer Lines only)EBC color standard value
Wine Maker (For Wine Lines only)Name of the winemaker
Brand MessagingEnter brand marketing messages
Taste on PalateApple, Pear
Distillery (For Spirits & RTD Lines only)Select the distillery for your product
GPCGlobal Product Classification code
Sub BrandThe Sub Brand of the product.
UNSPSC CodeUNSPSC classification code
VideoURLAdd a video link with advertises details for your product
Allergen (Contains)Contains gluten
Allergen (Free From)Free from preservatives
Allergen (May Be Present)May contain traces of nuts
AromaCitrus
Body (For Wine Lines only)Medium-bodied
ColourGolden hues
Gift Packaged (Is Gift)Y/N
IBU - International Bittering Units (For Beer Lines only)Beer bitterness measurement
IngredientsWater, Barley
PH level (For Wine Lines only)3.4
Preservative FreeY/N
PreservativesList of preservatives used
Strength (For Beer Lines only)Alcohol strength description
Boutique/IndependentMark if product is from a verifiably boutique or independent supplier
OccasionWedding
OrganicY/N
Serving SuggestionBrut is perfect for an elevated picnic.
Target AudienceInterest > Environmentally Friendly
Reviews And AwardsSummary of reviews and awards
Age (For Spirit Lines only)Add the age of your product
Cellaring Info/Peak Drinking (For Wine Lines only)Drink Now
Current Vintage (For Wine Lines only)2020
Vinification and Maturation (For Wine Lines only)Winemaking and aging process details
Vintage (For Wine Lines only)2023
Vintage Conditions (For Wine Lines only)Weather conditions during vintage
Vintage Notes (For Wine Lines only)Enter the vintage note
Secondary imagesLeft, right and top images of packs and carton are recommended but not mandatory

Product Bulk Upload



Frequently Asked Questions

For detailed instructions on how to add new products, please refer to this Supplier Central page on how to register/submit new products.

All new product registrations should be submitted to your Coles Liquor Group Category Buying Manager for approval. Please note that we cannot provide a timeline for approval or when the products will be available for enrichment on SKUlibrary.

To delete a product in SKUlibrary, please reach out to your category manager at Coles Liquor Group. For contact details, refer to the Coles Liquor Contacts page on Supplier Central. 

If you can’t see products in your catalogue and you know that there should be some, we can add you as a product owner to all or selected products. If you require assistance please submit a ticket at the bottom of this page.

If you need to make changes to user under your supplier account please submit a ticket at the bottom of this page.

Once a user is assigned to a product in SKUlibrary they are sent an email providing them with login details to the platform. They are then able to view any products that they are the assigned product owner of.

We send out weekly email triggers to any supplier with products that are missing content. We have an escalation process in which we reach out to suppliers by other means if they do not enrich these products in a certain time frame.

Coles Liquor Suppliers will use the New Liquor Item Submission form to request the creation of a new Line/Item submission, these forms apply to all Coles Liquor brands and categories . The form templates consists of all the master data required by our business, to induct a new item. Send the completed templates to your relevant category Manager for review and submission.

https://suppliercentral.coles.com.au/s/knowledge-centre/article/New-Liquor-Item-Submission-Forms

There are 3 templates available, please select the template that suits your item category, if you are unsure or need additional assistance please contact your relevant category manager.

  • Beer
  • Spirits/RTD
  • Wine

These templates will be updated from time to time, as a result, do not save a copy locally, instead download a new form for each submission you need to make.

Important Notes:

All data must be completed on the form for a successful submission, this includes valid barcodes that are unique to the one pack size and item only.
All amendments to a currently ranged item must also be submitted to us by using this template, this includes any pack size changes , TI HI changes or other item attribute data changes. No cost changes will be accepted via this form. Please refer to the Cost Submission form located on this portal for more information if this applies.

If you’re a supplier with questions or enquiries related to ranging decisions, please do not contact the SKUlibrary (Salsify) team. Instead, all ranging-related inquiries should be directed to your Coles Liquor category representative.

You can find the relevant contact details for your category representative on the Coles Supplier Central website at this link:
Coles Supplier Central – Contact Us

Please ensure that you reach out to the correct team to ensure your enquiry is handled promptly.

For any other issues related to SKUlibrary, feel free to contact the Salsify team through the support ticket below.

To update an existing liquor item with Coles, suppliers must complete the Change Liquor Item Submission Form, available on Coles Supplier Central. This form allows suppliers to modify product details such as name, packaging, pricing, or compliance certifications. Once completed, follow the submission instructions on the website, which may involve uploading it to the portal or emailing it to the appropriate contact. Processing times vary, and Coles may request additional details if needed. Approved updates will be reflected in the system. For assistance, contact the Coles supplier support team via Supplier Central.

When Coles Liquor adds products to the SKUlibrary platform, each product has an email associated to that given product. We can then process requests to have additional users added/removed when the supplier starts enriching.

Coles Liquor suppliers get access to the platform upon product creation, as long as they are the assigned to the product.

Still need help and couldn’t find your answer above?

For general support and queries, please click below: