B2B ecommerce is growing rapidly. For high volumes of industrial products, SKUvantage can shoot on site, to deliver high quality photography across a diversity of categories.

B2B ecommerce is a rapidly growing area and is also a major opportunity in these challenging times, presenting numerous channels to market that should be explored. Digital content enables more efficient selling through B2B portals, direct to consumer selling, or simply making your teams more productive by giving them ready access to product images. 

Our recent project with Sydney Trains illustrates how they are using digital content to explore new business opportunities and support their teams. This project delivered a high volume of high quality imagery in a very short period to support their ecommerce ambitions.

Why choose SKUstudio

merging rail tracks

The Opportunity and Challenge

Sydney Trains provides components to support maintenance of rail infrastructure across Australia, including a wide diversity of electrical and mechanical parts. To provide their customers and engineers the correct information so they could select the correct parts efficiently from an online catalogue, Sydney Trains required images of components to populate this platform. Sydney Trains selected SKUvantage to capture these images across 800 diverse components from small relay switches to large train stoppers. For operational reasons, Sydney Trains preferred the shoot to occur on site. This was also required at short notice due to the threat of the coronavirus.

In warehouse photography

The Solution and Results

SKUvantage’s team of photographers set up in the warehouse and we picked, shot and measured products to the Sydney Trains style guide. Over 1500 images were captured across the range, within 2 weeks to a very high quality. The images were loaded into SKUlibrary for client review, and ultimately delivered to their naming convention and requirement, ahead of schedule, safely and on budget. The project was delivered as a full turnkey solution, with the effort for the client being minimal.

“The SKUvantage team executed our project rapidly, safely and professionally, delivering ahead of schedule, with no disruption to our team. The image quality exceeded expectation and will help the users of our catalogue source the correct components first time.”

Veronika, Sydney Trains

Get in touch with SKUvantage to:

  • Learn how major brands are leveraging digital content, increasing sales and reducing cots.
  • Discover how you can differentiate your products in digital channels, in a commoditised world.
  • See how product content can be a strategic asset, across business functions, not an unwelcome cost.
  • Hear case studies of how brands have saved time cost and effort, whilst driving sales through better managed product content.



Other services

Wine bottle and drinks product photography

Wine Bottle and Drinks Photography

Our experienced photographers can work with reflection, transparency and style guides and use spritzing techniques to enhance your product images.

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Lifestyle product photography services

Lifestyle Photography

Lifestyle product photography is a fun and creative form of demonstrating your products in a unique way.

Find out more
Flatlay fashion product photography

Flat Lay photography

Flat lay photography is a simple, fast, and cost-effective way to market your brand.

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General merchandise product photography

General Merchandise Photography

SKUvantage caters for your general merchandise & industrial photography needs with categories including hardware & homeware.

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Explore our solutions

Sydney studio product photography solutions


Our awesome product content production team deliver high quality product photography, renders, data transcription, 360 spins, video and product descriptions.

You name it, we’ve done it.

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Product information management system


The SKUlibrary platform makes creating, managing & distributing product content much easier, for retailers, wholesalers and suppliers.

We actually use our own platform!

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Vendor portal service


Get product content from your suppliers with an easier process for your business and theirs. Our managed service is used by many leading retailers and wholesalers.

Get more content with less effort.

Learn more