Giving consumers information about the features and benefits of your products helps you sell more and get a better return on investments in marketing and New Product Development. With digital channels used to research products before in-store purchase, having good digital content is important to drive sales both in store and online.
We are able to feed rich content to various retailers to give their buyers much more information to consumers than previously possible.
How does it work?
We generate HTML with your content design, which is delivered to the retailers that take a feed from us. There are two forms of this HTML:
- HTML for Chemist Warehouse
- HTML for other retailers
You will have the option on the briefing form of selecting if you want type 1, 2 or both. It is the same cost to generate HTML for 1 or 2 (i.e. 1 + 2 is twice the cost)
If you select type 2, the HTML will be sent to all participating retailers. If they range your product, and they choose to render the HTML, then it will appear on their web site.
Currently the retailers that have agreed to take an HTML feed for option 2 are:
- Bargain Chemist (NZ)
- Mitre 10
For more details on the opportunities with Chemist Warehouse, click here.
What are the options available?
There are a number of options available to extended the content of your products. These are outlined below.
| What | Video | 360 spins | Extended Content |
| Scope | Video served from Youtube or Vimeo | A 360 spin with the images served from SKUlibrary | Includes infographics and pop-up images with a bulleted summary |
| Cost | Free | Yes | Yes |
| Briefing Process | Just provide the URL of the video in the briefing spreadsheet | Select that you wanted to provide the 360 spin in SKUlibrary in the briefing spreadsheet | The briefing spreadsheet will include the template options, and you can provide the content you have available for each |
Costs
Some elements of creating this extra content will incur small charges from SKUvantage – though these are likely much smaller than the benefit derived from the extra content.
- Video: There are no costs to send video to the retailer or to serve it (as it is served by Vimeo or Youtube)
- 360 spins: We charge to both create and serve 360 spins, for type 1 and type 2 HTML separately
- Extended content: We charge to both create and serve rich content, for type 1 and type 2 HTML separately
Please check current charges here. Please check both the creation and serving cost.
How do I brief this in and make it happen?
To brief in what you would like to do, simply select the rich content option in the standard briefing form