The complete product content solution for retailers and suppliers

For any business with an ecommerce strategy, excellent product content is critical to drive buyer engagement and ensure efficient operations. Too often, technology is the barrier to success, not the solution.

SKUlibrary was built by online retailers to make it easier to source, create, manage and distribute product content. SKUlibrary is used in our business to create product content for our clients, so we make it as fit for purpose and efficient as possible.

Save time and stay organised

Share product content easily

Share collections of digital assets

Easily manage product lifecycle

Get rich content in front of buyers

SKUlibrary Platform

Often technology is the barrier to managing product information effectively, rather than the solution.

SKUlibrary is the fit for purpose platform, that makes it much easier to get engaging product content in front of buyers.

SKUlibrary is designed to be intuitive for photographers, copywriters and data entry teams. It is just like editing your web site product page. It also comes pre-populated with thousands of branded grocery, liquor, pet and pharmacy products from leading suppliers.

We even use our own product, in our business!

Almost no training is required and we can get you up and running quickly, without the expense of a supporting IT team, at a much lower cost than other platforms.

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Product Information Syndication

Product content is a huge challenge for most brands. Executed poorly it leads to lower sales, higher costs and frustration for teams and buyers.

The vast majority of Australia’s leading FMCG brands use SKUlibrary to reduce the effort of giving buyers the information they need in digital channels. SKUlibrary is used as a single source of truth for product content, feeding retailers, brand sites, ecommerce platforms, fields sales tools and other marketing channels.

SKUlibrary is complemented by SKUvantage services which provide cost-effective photography, render creation, data transcription, description writing, video and barcode verification reports. This combination of technology and service results in a turnkey solution to brands to get consumers the information they need and enhance product and brand performance.

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Digital Asset Management

Products can have related digital assets. You want to manage these easily, have a single source of truth and avoid the chaos of shared drives.

But doing this for both product images and non-product assets is a challenge. Different types of assets need to be treated differently, leading to multiple systems and confusion. Until now.

SKUlibrary DAM capability helps to keep related assets organised so they can be shared rapidly internally and externally, helping to drive value from your product content.

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Product Lifecycle Management

Products go through various stages to get live. Moving quickly through these stages results in more time on shelf, higher sales and less discounting.

Clear actions and reporting is essential. SKUlibrary is designed to deliver simple to follow processes to minimise the time to go live, and customised reports to deal with issues quickly.

Workflow typically involves a notification of an action to be undertaken when a product reaches a certain status. These are configurable in SKUlibrary either by the client or SKUvantage.

Together with the status of samples, legal sign off, and content quality, dashboards present a clear view on where products are held up in the process and take the necessary action.

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Rich Product Content Delivery

Buyers use digital channels for researching products that meet their needs. Engaging, richer content beyond the information on the packaging informs buyers and helps converts browsers to buyers.

Creating and managing this enhanced content can be a challenge. System capability, team skills and time can limit what can be presented to buyers on the product page.

SKUlibrary can extend the type of information that can be displayed on your product page and then deliver the rich content to buyers.

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Source Product Content from Suppliers

Sourcing product content from suppliers is preferred to creating this yourself.

Suppliers should know their products better than anyone. It is also more cost effective to source content from them, and further improve it than creating yourself.

But getting the diversity of suppliers to comply has always been a challenge. They get many requests, have varying internal capability and the technology or process is often a hindrance, not a help. Until now.

SKUcapture is the managed service that makes it easier to source product content from suppliers using SKUlibrary, saving time and cost for you and them.

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Easily source content with SKUcapture

For Retailers

Why Partner with SKUlibrary

SKUlibrary is an essential platform and service for many leading retailers by supporting them to operate their businesses efficiently in digital channels.We recognise that some retailers still find product content a challenge and want to explore any ways to achieve their digital ambitions.

SKUvantage and SKUlibrary can still assist to:

  • Get more and better product content for your customers
  • Save effort and time for your teams in managing product content
  • Make it easier for your suppliers to give you content

By working with retailers directly, some of these opportunities are no-cost or very low-cost, yet work for the mutual benefit of the retailer and their suppliers, driving significant value for both.

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For Agencies

Why Partner with SKUlibrary

SKUlibrary works with a broad spectrum of agencies to support their clients drive value in digital channels.It’s tough being an agency. It is highly competitive with constant disruption and always a challenge to create differentiation. One opportunity is working with partners to make your clients’ lives easier and deliver them value-adding solutions which you can manage on their behalf.

We work with various agencies in areas such as packaging design, technology consulting, product content creation and digital strategy to help their clients realise the opportunities of digital. We have numerous success stories to illustrate these trusted partnerships, including:

  • Working with an agency to transform their retailer client’s digital strategy capability with less stress, by solving the product content element
  • Providing a solution for an agency’s brand client to rapidly improve product content quality and make the execution of the agency designed digital brand strategy more effective
  • Providing the technology to manage the agency’s product content they produced for their retailer client, so they could focus on delivering the broader digital strategy

We believe that respectful co-operation grows the pie for all parties, and we are honest if we are conflicted. There are many ways we could support agencies and their clients, either directly or without exposure to the client.

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Why choose SKUlibrary?

What our Clients say


Digital Strategy Manager

“The content provided by SKUvantage enables us to populate our own product information management system with up to date product content, and also give a full set of product images and data content to our retailer customers. Our brands have benefited with an improved presentation of product features on retailer web sites, with minimal effort from our business. SKUvantage has been an excellent partner. They adapted to our needs and provided a fit for purpose solution to help meet our business objectives.”


E-Commerce Lead, NutrienAg

“As part of developing our B2B digital strategy, Nutrien Ag Solutions needed to source as much content as possible from a large supplier base with a very broad spectrum of digital sophistication. After attempting this ourselves, which resulted in relatively poor compliance from suppliers and high workload for our team, we engaged SKUvantage and the SKUlibrary platform in 2017 to solve this critical requirement so that our digital strategy could move forwards.”


Digital Platforms & Services Manager, L’Oreal

“Digital execution is a key component of L’Oréal’s global strategy. It is essential that we work with partners who can help us deliver on our digital objectives for us to achieve our broader goals. We have worked with SKUvantage and the SKUlibrary platform for over 5 years and this has been a critical factor in our success.”

Mitre 10
Mitre 10

Business Unit Manager, Mitre 10

“SKUvantage team have been critical to the success of our ecommerce business. Their easy to use SKUlibrary platform provided a welcome relief from using spreadsheets & shared drives to manage data & images, whilst keeping our product range organised & easy to update. The SKUcapture process has been essential in sourcing product content from suppliers & giving us capacity to source the quantity of product images & data for a successful launch.”


Shopper Marketing Manager, Accolade

“SKULibrary has enabled Accolade to easily and accurately house and share our images, information and assets across our brands worldwide. SKULibrary’s ability to tailor access and content to our global teams makes it easy to conduct business whilst ensuring the correct elements are safeguarded or shared. It has changed the way we work with customers and suppliers and is now an essential tool for Accolade.”

How it works?

contact skuvantage

Step One

Contact SKUvantage

Simply contact our Sales team and request a Demo. Ask about our products, pricing and implementation.

skuvantage offers support and assistance

Step Two

Go Live with SKUlibrary

When you decide to engage with us we provide your team with a fully supported Go Live process.

product content fed directly to retailers

Step Three

Share Content with Retailers

Easily upload your product content, publish and syndicate this with Retailers.

SKUvantage provides a
complete solution

Sydney studio product photography solutions


Our awesome product content production team deliver high quality product photography, renders, data transcription, 360 spins, video and product descriptions.

You name it, we’ve done it.

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Product information management system


The SKUlibrary platform makes creating, managing & distributing product content much easier, for retailers, wholesalers and suppliers.

We actually use our own platform!

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Vendor portal service


Get product content from your suppliers with an easier process for your business and theirs. Our managed service is used by many leading retailers and wholesalers.

Get more content with less effort.

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Request a demo today;

Request a demo today

Solve your product content challenges

Get in touch to book a demo and find out how we can help your business drive sales and reduce costs with easier, more efficient product content management and syndication.