The Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super-premium brands. With a global reach, trading in over 190 nations around the world and leading positions in Europe and the Americas. The Group’s growth strategy focuses on organic growth through strong brand building.
Campari Australia, chose SKUvantage for product photography. They needed high-quality images for a selection of their crates, packs and single bottles of liquor. Most recently we shot a range of Fused By Skyy vodka mixes and Badgers Bluff whiskey products. Both of these required careful lighting and editing to make the bottles appear bright and bold.
For their product range, Fused By Skyy vodka, our editors had to creatively give the illusion of a ‘fill line’ to show that the liquid inside the bottle was clear and not the bright blue colour of the bottle. Our client loved this idea and wanted the same technique applied to the entire range that we photographed. Our attention to detail demonstrated the depth of our creative talent and how we genuinely care about achieving the best outcome for our clients.
To find out more about our experience in liquor photography or to request a quote, please don’t hesitate to contact us.