What are the Benefits for brands?

Adobe Express - file (24) (1)

Speed Time To Market

Speed up your time to market and start seeing results faster with an intuitive, easy-to-use platform. Reduce delays, simplify workflows, and get your product in front of customers quickly and efficiently.

Adobe Express - file (21) (1)

Stronger Brand. Higher Conversions

Consistent, accurate product content builds trust and reinforces your brand, while making it easier for customers to buy. The result? A better experience and more sales.

Adobe Express - file (22) (1)

Nationwide Reach, Powered by DoorDash

DoorDash delivers for 100+ retailers nationwide, giving your brand more ways to be seen, sold and loved.

Retailer Portfolio

Resources to Help Get You Started

unnamed (2) (1)

Onboarding Guide

This guide provides step-by-step instructions for brands to set up their SupplierXM account and outlines the mandatory attributes required before sharing data with DoorDash.

Read more
unnamed (4) (1)

User Guide

This guide covers logging in, importing product data, completing mandatory attributes, creating product pages, uploading images, and using productivity tools before sharing with DoorDash.

Learn more
Integration (1)

Integrate Your SKUlibrary Account

SKUlibrary Hosting Clients can integrate with SupplierXM to manage product requests within SKUlibrary, keeping all product data in one place for a more efficient workflow.

Get started
Untitled (1)

Training on Supplier XM

Need 1:1 training to upload your product content to DoorDash on Salsify’s SupplierXM platform? Book a session today with a Salsify expert!

Book Here

Need help? Submit a Support Ticket



Frequently Asked Questions

DoorDash are partnering with major grocery and liquor retailers to deliver groceries via their website and app.

The content shared with DoorDash via SupplierXM (SXM), will be used on DoorDash’s website and App as its source of truth.

DoorDash utilises all mandatory fields provided through SXM to inform product updates and content on their platform. Additionally, they aim to incorporate all relevant information related to an item’s updates, including auxiliary images, dietary tags, nutrition information, and other pertinent product details. In essence, DoorDash intends to use all relevant data provided on the Product Detail Page (PDP) to enhance product content available to customers.

Once your data has been shared with DoorDash via SXM, it typically takes about 7 days for any updates to appear on the DoorDash website and app. However, if your product is not yet ranged with DoorDash’s retailer partners, it will not appear on the app until it is live with them.

  • A zero-cost way to enter data on your own and publish to the DoorDash catalogue via SXM.
  • Quick and easy self-registration process to get your account set up instantly.
  • Improve the way you work with DoorDash and spend less time identifying the right information to send
  • DoorDash’s latest requirements are always automatically reflected on the supplier portal.
  • Unlock efficiencies with how DoorDash gathers and publishes content.

No, DoorDash will only ever deal through retailers who distribute your product/s. DoorDash will never directly engage with you to source products. All product pricing, stock availability and location is managed by the retailer directly with DoorDash.

No, there is no cost to the supplier, upfront or ongoing, to use SupplierXM.

Nor are there any costs for SKUlibrary hosting clients to set up their integration to SupplierXM.

If suppliers want to share product content with DoorDash, they need to have a SupplierXM account as well. The SXM account will be used as a pass through to share content with DoorDash.

Once the SXM account is set up, they can be linked by a free integration so you can manage all your data from the one source (SKUlibrary).

Part of that service is our team backfilling data from SXM to SKUlibrary free of charge.

Yes! We have created a free integration for SKUlibrary hosting clients between SKUlibrary and SupplierXM. Simply fill in the Opt-in integration form.

The Salsify team will then assist with backfilling any data in SXM to SKUlibrary free of charge.

No, DoorDash has chosen to exclusively use SupplierXM to house its DoorDash catalogue.

Therefore, suppliers can only share content with DoorDash via SupplierXM, or via the SKUlibrary integration (if a current SKUlibrary client)

No problem, our team can re-activate your SupplierXM account that has previously been switched off.

Important: if a supplier has chosen to manage their master data with other sources, this reactivation will not interfere or hinder those arrangements. The reactivated account can be used to share content to DoorDash and other retailers of your choice.

To re-activate you SXM account, please send us a message at [email protected].

There are up to 5 mandatory attributes across all categories for DoorDash and an additional 5 based on category or platform used:

All Categories:

  • Product Name (Long)
  • Brand
  • Net Content
  • Front Image
  • Units per Consumer Unit
  • Alcohol by volume – Liquor only
  • Beer segment – Liquor/Beer only
  • Varietal Designation – Liquor/Wine only
  • Image Order – SXM users only
  • Picture Type – SXM user only

DoorDash uses net weight in their backend systems to calculate the total weight of an order. This information helps them make decisions about how to assign deliveries and determine appropriate pay for drivers, depending on the merchant and order size.